subject: Label printing in times of Recession [print this page] Author: Cri Davies
BEAT THE RECESSION WITH LABEL PRINTING In times of economic struggle it is imperative that most businesses take the unavoidable measure of reducing costs wherever they can. Label printing however, is one of those areas that a company should not aim to pinch the pennies in. There are a few important reasons for this.
For example, the main reason for quality label printing is to enhance the appearance of a finished product and make it more attractive to potential buyers. If a company attempts to economize on its label printing it faces the danger of lowering the quality of its printed labels and this can result in a reduction in sales due to products looking inferior next to competitors with a higher standard of label printing. The crux of the matter is that a company could be manufacturing the best product out of any in the market but if the quality of label printing is poor, it will struggle to sell next to its competitors.
Another reason for businesses not to cut back on their label printing costs is the way in which label printing and specifically the use of label printers can increase productivity. This is particularly important for smaller businesses such as sandwich outlets and clothing stores etc as, for the most part, businesses such as these are often not benefiting from a label printing setup. Instead they are laboriously writing out and applying their labels by hand, meaning staff are tied up in a process that can be easily automated with the use of one or two label printers. With the simple installation of a label printing machine, staff can be freed to focus on other productive tasks and with printed labels now replacing unsightly handwritten ones, final product quality is also improved.
Now, all this may sound like an expensive prospect for any business, but outsourcing label printing or adopting a label printers setup is not the costly venture it is perceived to be. For example, when outsourcing to a professional label printing company, the prices of labels decreases as the quantity needed increases and as a result a business can often get a great deal for its printed labels. Furthermore professional label printing companies are competing with each other for business in the recession and so will be all the more keen to provide attractive prices.
Professional label printing companies now also offer affordable and cost-effective label printer packages to specifically cater for new and small businesses. Bespoke packages such as sandwich labelling kits and appliance labelling kits come with everything needed to start up an automated label printing workflow, including a label printer, label stock, and labelling software etc. These packages offer businesses the opportunity to improve the way they work without breaking the bank and are a great way of tackling label printing in the recession.About the Author:
Cri Davies is marketing manager for Etiquette Labels - UK Independent Experts in Labels, Label Printing, and Label Printing Solutions. For more information visit the Etiquette Network
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