subject: How To Get Your Articles Read And Published Online [print this page] Many Internet marketers hate writing articles for various reasons. They feel it's too much work or they feel they don't have the talent or the expertise necessary to entice people to read their work. They also think it would be a huge waste of time if no one reads their editorials. On the other hand some online marketers hate reading articles especially if the piece is boring and uninspired.
The whole point of article marketing is to have your commentaries read and distributed online in order to promote your business and your product or service. This expose will demonstrate various tips and techniques to insure success with your article marketing campaign.
First of all you must change your attitude towards writing. In order to be successful in this field you don't have to be an expert in a particular area or be a professional writer. Writing a good article doesn't have to be arduous and nerve-racking especially if you apply the basics of good writing. Once you change your mind-set and get the approach down then writing editorials can be fun as well as profitable.
The next step toward writing a good editorial is to pick a subject you enjoy and know something about. This topic should relate to the over all theme of your website. For example if your home page is centered around home business ideas then your articles should relate to some aspect of that subject. Once you have your subject in mind then it's only a matter of making your article attractive, attention getting and interesting.
Your work must be attractive and pleasing to the eye. You want to draw the reader to your piece and you can accomplish this objective in several ways. First, use short paragraphs. Long paragraphs are unappealing to the eye and give the impression that the work is longer than it actually is.
If your potential reader feels the article is too long chances are they will decide they don't have the time to read it. You only have a very short time to make a good impression and the initial appearance of the editorial can make or break your piece in terms of readership.
Another way to get their attention is by using eye-catching titles. Your heading should peak the person's curiosity and make them want more information. Begin your titles with words like: "Tips on" or "How to". People also enjoy lists so your title could say "Top 5 Methods" or "10 Most Popular".
If you can accomplish this then you've increased the odds greatly, in your favor, that this visitor will read your critique. Try to keep them interested from start to finish by telling a story and by utilizing real life situations that people can relate to.
When the opportunity presents itself quote facts and figures and include the source of your information so as to prove the validity of your statements which gives your article a professional touch while helping to establish you as an expert in this particular area. Also be sure to include content containing keywords that the reader may be looking for; but don't over do it because you may be accused of keyword stuffing and the search engines will ignore your work.
Where appropriate employ sub-headings to further sub-divide your paragraphs. This helps make it easier for the reader to move from one idea to another and also helps with the flow of the piece. This also adds to the eye appeal of your editorial and also helps keep the reader's attention.
By following these guidelines each time you put finger to keyboard you will soon experience the benefits of increased traffic and more sales for your business website.
by: Bob Withers
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