- In 2009, Mens Underwear was the top growing US apparel category, reaching a growth of +11%.
- The total market for underwear in the UK was worth GBP 2.57 billion in 2009, and it is expected to increase up to GBP 2.59 billion in 2010.
- Despite the expansion of retail chains, specialty underwear retailers in Germany can compete due to their local marketing and better services.
- Austrian retailer Palmers acquired the French underwear company Lejaby Group and positioned itself among the five largest lingerie companies in Europe.
- Embry Form, Aimer, Maniform, AB Underwear and Gujin are the Top 5 lingerie brands in China.
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Table of Contents :
1. Global
- Value of the Lingerie Market in Retail Prices, in USD billion, 2008, 2009 & 2016
- Volume of Bras and Briefs, in billion Pieces, 2008, 2009 & 2016; Value in USD billion, 2010
- Regions and Products, Market Recovery & Trends
- Strategic Implications of the Western Market Developments for Lingerie Firms
2. North America
USA
- Bra Market Trends, including Growth-Rates and Market Volumes
- Growth Rates of the top Apparel Categories, in %, 2009
Canada
- Expansion of Victorias Secret to Canada
3. Europe
Regional: Western Europe
- Market Volume of the Lingerie Market, in USD billion, 2005-2007
UK (Top Country)
- Underwear Retail Sales by Clothing Specialists and Grocers, in GBP million, 2003-2008
- Sales of the Lingerie Market, in USD billion, 2004, 2007, 2008 & 2011
- Underwear Market Volume, in GBP million, 2009-2010
- General Developments of the Underwear Market
- Consumer Trends in the Lingerie Market
- Lingerie Sales Trends of Debenhams since the Recession
- Recent Changes in the Lingerie Retail Strategy of Tesco
- Internationalization Plans of Victorias Secret
Germany (Top Country)
- Consumption of Underwear, in EUR million, and in million Units, 2004, 2006 & 2008
- Distribution Channels for Underwear
- Current and Future Underwear Retail Strategies, including Multi-Channel
- Facts about Hunkemller Deutschland
- Hunkemllers Expansion and Retail Strategy in Germany
