subject: Why Businesses Should Use Twitter Analytics [print this page] Back in 1979 the average marketer would try and engage the potential audience by print, billboard, television, TV, radio. In 2010 the average marketer has all these tools available at a fraction of the price and a lot of new exciting tools in the tool bag to use as well, since the internet started in 1996 it has made sense to use it as a cost effective advertising medium, but as the internet has the long tail effect, meaning the possibilities of advertising are endless the marketer no needs to be very selective in who to advertise to.
Twitter one of the latest social media platforms to grip the world collects over one million individual tweets on a daily basis, to use twitter analytics to help understand just what potential this data has can provide to any marketing agency, company or indeed famous individual then you must first understand and make sense of the tweet curve.
Modern day marketing agencies are waking up to realising that old hat techniques and push campaigns are harder to manage than simply pulling data from twitter analytics and using this data as the basis of any marketing campaign. By using the vast amounts of data collected every day will not only save huge amounts of time but also help lower costs which will help with ROI (return on investment) for a company.
Modern day digital marketing agencies are waking up to realising that old hat techniques and push campaigns are harder to manage than simply pulling data from twitter analytics and using this data as the basis of any marketing campaign. To use twitter analytics to help understand just what potential this data has can provide to any marketing agency, company or indeed famous individual then you must first understand and make sense of the tweet curve.
By using the vast amounts of data collected every day will not only save huge amounts of time but also help lower costs which will help with ROI (return on investment) for a company. In short making good use of marketing data is a must for any company, it can however be expensive and many times outdated, using the tweet curve and twitter analytics can save businesses thousands upon thousands.
by: Mark Robert Hall
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