subject: Automobile Marketplace Update [print this page] GM ought to also overcome history. Dating 1960s, its executives viewed smaller cars as money-losers because they have low costs, high U.S. labour expenses and American drivers' hunger for larger cars fuelled by low-cost gas.
"They seriously haven't spent time or cash on these cars," stated David Champion, senior director of Customer Reports' auto testing department. The Cobalt, introduced in 2004, "came out trying to be competitive in that current market but constantly languished behind."
That has to change if the Cruze is always to assist save GM, specially at south america car sale ( venta de automotores).
Champion mentioned the auto should be as dependable as the Corolla or Honda Civic, the top-selling U.S. compacts. But dependability has been a trouble. Customer Reports gave its coveted Advised Acquire rating to only seven of 30 GM models in its April issue, mainly since of spotty reliability. No GM little cars got the label.
Last month, on the final drive to check for challenges ahead of full-scale Cruze production starts, GM engineers have been candid having a reporter about past compacts, saying they had been mediocre mainly because GM put controlling expenses ahead of all else.
As a result, GM missed the small-car boom last decade. Compacts and subcompacts grew from 21 per cent with the U.S. marketplace five years ago to 33 per cent now. J.D. Power & Associates predicts that should rise to 35 per cent by 2013. And smaller cars are much more important overseas.
Yet GM drew only eight percent of its U.S. sales from tiny cars last year, compared with more than 20 per cent for Toyota and Honda.
If the Cobalt was in development within the early 2000s, GM set out just to make it competitive, not only a current market leader, mentioned Wayne McConnell, a GM engineer in charge of vehicle performance. Ambitious sales targets and plans to attract new buyers had been changed after cost estimates had been tallied.
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by: Emma Watson.
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