This article can be used as a guide for anyone who is new to the online fundraising. It contains key terms with which nonprofit development directors and fundraisers should be familiar. The glossary can be used to enhance online fundraising knowledge.
Online Fundraising Terms and Definitions
Constituent
Anyone who is associated with your nonprofit (staff, volunteers, board members, donors, etc.)
Donor
The individual(s) that Fundraisers invite to visit their DonorPages and contribute.
DonorPage
An individual webpage set up by a Fundraiser for the purpose of raising funds (and more) for your nonprofit.
DonorPages
A social fundraising system that enables a nonprofits constituents to create their own individual webpage and invite their social network to contribute. Donor information is downloaded into DonorPerfect, while funds are automatically transferred to the nonprofits bank account.
A constituent that sets up a DonorPage on behalf of your nonprofit.
Social Fundraising
The method in which nonprofits raise funds for their mission by asking constituents to contact everyone in their social network and promote the nonprofits mission, event, and/or goal.
Social Network
Everyone that a constituent personally knows, such as friends, family, co-workers, neighbors, club members, and other associates.
Team Captain
A Fundraiser who creates a social fundraising team and establishes a team goal. Each team member creates his own DonorPage, and contributions are pooled together to reach the teams overall goal (e.g., the Team Captain establishes a $10,000 team goal, and asks his/her ten team members to raise $1,000 via their own DonorPage and social network).
Web 2.0
Refers to a second generation of web-based communities and hosted services such as social-networking sites, wikis, etc. which aim to facilitate creativity, collaboration, and sharing among users.
WebLink
Enables information and funds from DonorPages and a nonprofits website to be downloaded directly into DonorPerfect and the nonprofits bank account eliminating manual data entry.
Widgets
Personalized graphical icons fundraisers can put on their own websites and social sites (e.g., Facebook, MySpace, etc.) to promote contribution toward their fundraising goals.
by: Jon Biedermann
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