subject: Do's and Don'ts of Designing an Alluring Online Banner [print this page] An online banner is a form of advertisement of the business over the Internet. A marketer strives hard to promote his organization through these advertisements over the Internet. A person can easily and smoothly prepare banners that market the product or service and indirectly popularize a company.
According to a recent discovery, these online promotions have the most annoying factor when displayed on different sites. Many of them pose a hurdle on a reader's way of accessing the information. In this case, pop-ups are the ones that have a tendency to create a nuisance as they force themselves to a reader and compel him to view the advertisement. At the same time, there are many marketers who have reported a large amount of profit they have made through this very form of promotion.
While preparing an online promotion you should keep a few factors in mind. Create an advertisement that is informative and thought provoking in nature. Do not use colors or shades that are too loud in appearance or are too bright. Select those shades that reveal the message of an organization. For instance, if you want to convey a message about creating a green and clean environment' through using recycled products of your company, you can use green shade to communicate your main idea of marketing these products. Be careful of the design, pattern and layout of the online promotion. Prepare those designs and patterns that are lucrative in appearance. Do not end up in creating the designs and patterns or setting a layout which makes your advertisement appear unintelligent, lousy, meaningless and distracting. One should review the language used in such promotions. It should not sound offensive and loud to a target reader. Keep in mind the tone of a language that is used for displaying on a banner. Make it sound mind gripping as well as crisp in tone. You can also use animations to make the banner attractive as well as interactive in nature. All these factors can help you in preparing an attractive banner. For designing banner there various banner software available in the market.
Do's and Don'ts of Designing an Alluring Online Banner
By: Daniel Hopper
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