subject: Operating Commercial Tanning Beds -- Franchise Or A Custom Brand? [print this page] Deciding whether to become a franchisee or form a unique brand can be a difficult. Each option has a number of benefits that should be considered carefully before making a decision to avoid financial losses. Both options can become a profitable and enjoyable business, but in the end, it depends on the particular situation, location, and resources available.
Franchises And Commercial Tanning Beds
There's no denying the benefits of joining up with an existing, well-built franchise. It will require less marketing budget and time to get a recognizable name. The company will help to set up the new location and provide the information needed to for a quality design, layout, and location.
For one set price, the salon owner can receive the software, products, and equipment needed to run the shop as well as quality training, marketing guidance, and ongoing support. This ensures that even the greenest of business owners have the best chance to have a successful business.
There is a downside to this format, however. One of the first is the start-up cost, which is much higher because there will be an extensive list of specific equipment, commercial tanning beds and products. These can cost far more than many other brands on the market and limits the selection of products in terms of options and features.
Choosing a brand to associate with can be tricky. All of the good and bad experiences associated with the brand will come along with that name. Also, there's no way to keep the franchise from expanding in the area under most contracts.
These contracts can tie business owners to the franchise for 10-20 years, and will require the owner to make monthly royalty payments. In fact, it resembles a management position rather than actually owning the site. Finally, potential franchisees must share their business and banking information while adapting their systems to match the specific procedures set out by the franchise company.
Creating A New Custom Brand
Building a new salon brand can be tough, but the freedom of an independent salon leaves endless possibilities and the chance to make a large amount of profits. Salon owners find their startup costs are flexible because it's possible to take advantage of the deals offered by various manufacturers and distributors. There's no limit on the commercial tanning bed or products, making it possible to save money while creating the ideal salon experience.
Getting creative with the design, layout, branding, and even the name allows salon owners to create the brand of their dreams. It can be changed at any time, and there are no specific requirements to follow. Also, there's no main parent company demanding part of the profits.
Whether starting a new brand or joining up with an existing big name company, it's important to assess the benefits and drawbacks of each option in order to find the best solution. Then, with a little bit of passion, the right commercial tanning bed selections, supplementary products, and equipment, it's simply a matter of enjoying it and bringing in the profits.
by: Chris Harmen
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