subject: Small Is The King - For Small Business Marketing [print this page] Marketing a product or a service online is completely different from marketing it offline. Actually, I fancy online small business marketing over offline simply because of the ease and the comfort. You have several options available when you get into small business marketing strategies!
The first opportunity which you have is guaranteed website traffic. These targeted web traffic packages will send guaranteed website traffic right to your web site. The traffic, depending on the place you purchase the traffic from, must be targeted. Why? Well for example, if you have a web-site that is geared towards pets or dogs, you would not want to purchase traffic that is geared towards visitors and customers that are interested in automobiles.
Its irrelevant, and an irrelevant or non interested go to is just plain ridiculous. It's a waste of time, cash and resources for every person involved. If you purchase targeted web traffic, the link would be sent ONLY to individuals who actually want to see it. This means you would get visits from individuals who are genuinely interested in what youre selling. On the other hand, you could buy untargeted traffic, but make sure you use it for general web-sites where the "purchase" or sale does not count. For example, lots of individuals these days have mini web-sites with ads on them for PPC like AdSense. The traffic or sort of traffic you send to a site like this, does not matter actually.
You just want individuals to visit the site so that they click on an advertisement or show an impression or click a link. Organic SEO is used by NOT buying anything like bought traffic. Rather, you would make use of other small business marketing tactics to get targeted web traffic. These strategies include, but are not limited to Article Marketing, Content Creation for web content, sales pages, blogs, etc. social networking, social bookmarking, video creation, and much more! These are all utilised to GET individuals to your web-site for product sales, to get them to utilise your services, AdSense and PPC, mini websites, pay per download tactics and so on and so forth.
There are in fact several options which are available to you when it comes to online or internet marketing. Some of the web sites online that offer these marketing strategies would also offer other services also like web design which is spectacular for those of you who do not know how to build a web site! There are programs out there, but I find that hiring a web designer for my web sites are much better than trying to learn how to build a web site by myself.
by: Belinda Faulkner
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