subject: Why Should I Market Online? [print this page] With time many things have changed including the way and process of marketing. More and more people are searching online for new products and services. Traditional marketing methods are losing their effectiveness over the online world. Recent studies actually show that 80% of the world turns to the search engines as their first search source for products and services, weather it be with the aim of buying products offline as much as online.
There is no doubt about this that these numbers are going to increase over time as technology continues to evolve. Almost every household in the world now has a computer with Internet access. Most people actually have more than one computer. Mobile devices with advanced connectivity possibilities are popping up left and right.
And people are getting more and more savvy and educated on how to use their computers to get the information they want. Technology has given everything on your fingertips.
Furthermore, the rules of what type of content and websites that are ranked high in the search engines have changed a lot over just the last couple of years!
The emergence of web 2.0 sites, article directories, blogs, social bookmarking sites, online press releases, videos and social communities like Twitter and Facebook has completely changed the name of the game and you need to stay on top of it, or associate yourself with someone who is, if you want to capitalize fully.
Online advertising is to be one of the most powerful marketing strategies. It promotes your products and services to a market, which is very difficult to reach through print media. The easy set up, low cost and fast results all add up to the appeal of online advertising.
It is for all types of businesses. Whether you have a small business or a big one, you both can engage into online advertising.
Online advertising helps you create your own brand image. Your target market will become more familiar with your brand. Along with the brand, the credibility of your business is also established by online advertising. The more trusted your brand is, the more it will be able to attract customers.
Aside from the target market, other users online will be able to view your ads, thus increasing the chance of your website to get more leads. The Internet is the highly used form of media today. More people are using the Internet for most of their needs; thus, with online advertising you can place your products and services in the hands of those who actually need them.
The better you place your add the more your add will be viewed and the chances are your website will be visited by more and more people. With more site visitors, you can have more leads. And of course more leads end in more sales and revenue. As long as your website is highly optimized, there is a big chance for your site visitors to be converted to customers. With online advertising, your sales and revenue will be bolstered in no time.
by: Jenny Parker
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