subject: Monaco Remains Magnificent Tourist Destination Despite Recession [print this page] With many regions of the world experiencing downturns in tourism, this isn't exactly the case in magnificent Monaco.
This beautiful principality by the sea continues to resonate with significant activity. Monaco's stately history and modern initiatives still make it a prime destination of choice for holidaymakers.
Monaco, known for its jet-set lifestyle, has a measured approach to the turmoil in the world economy. While not immune to what's going on, the principality is certainly resilient.
In fact, Monaco saw an increase in attendance this year for the Monte Carlo Rolex Masters tennis tournament. This increase in attendance comes when many sporting venues globally are experiencing drops in attendance.
Monaco's measured approach is in the form of businesses offering additional amenities to traditional products and services.
The worst thing Monaco could do is appear as "Monaco on Sale." No big price reductions are happening in Monaco. This would take away from the unique character of the region. It would be akin to a French Riviera restaurant of exquisite cuisine offering fast food in a carton to go.
Monaco still means tourists paying significant euros to enjoy splendor. It still has its culture of affluence and aura of extravagance. While many tourist regions are seeing fewer middle-class holidaymakers, Monaco still has the rich, and even the somewhat well to do whom they can count on.
This doesn't mean they're taking things for granted though. To remain competitive, Monaco businesses still promote premium service and famous events to keep the cash rolling in. Their selling point is world-class events in a luxurious setting that one should experience at least once.
A prime example is the Formula 1 Monaco Grand Prix. Every May, ultra-sophisticated Grand Prix racecars zip through, around, and up and down the byways of Monaco. Celebrities, including Hollywood stars, supermodels and sports figures, attend this event.
Monaco's economy depends on this F1 race, and local businesses embrace it wholeheartedly. Certainly, the race itself is spectacular. However, Monaco's authorities and businesses also know the race is a worldwide advertisement for this Mediterranean vista.
Formula 1 cars speed along the stunning harbor area and through the tunnel as part of the course. Global television audiences see before them the quaint principality and its impressive Monte Carlo casino.
As the rich and famous cavort, holidaymakers around the globe get a sense of the special character of Monaco. This results in those vital tourist euros pouring into Monaco each year.
Essentially, this luxurious aura is what helps Monaco weather tough economic times. Many tourist regions are cookie-cutter examples of other tourist areas. Think of some tropical locales that offer beaches and oceanfront. Then think of a host of others that offer the same thing.
Located between the South of France and Italy, Monaco is different. Monaco has its fine architecture and rich House of Grimaldi royal tradition. People know the story of Prince Rainier III and Grace Kelly, the Princess of Monaco.
The Principality of Monaco is a constitutional monarchy. Prince Albert II is the head of state, the Sovereign Prince of Monaco. He is the son of the late Prince Rainier III. The executive branch consists of a Minister of State. This individual oversees a four-member Council of Government.
In this regal setting reside business barons, movie stars, F1 drivers and other famous people. Of course, Monaco has a reputation for its tax haven status. This in and of itself contributes to the principality's exclusivity. Say the word Monaco, and immediately images of wealth and abundance comingle.
Rich with history, Monaco, in addition to its casino, has the Place du Palais. This attraction offers a splendid panoramic view overlooking the Port and Monte-Carlo. Every day in front of the palace's main entrance, visitors can watch the grand changing of the guard ceremony.
Another fine attraction in Monaco is the Oceanographic Museum & Aquarium. Inaugurated in 1910 by its founder, Prince Albert I, this facility took 11 years to build.
Monaco also boasts its Monte-Carlo Opera, Monte-Carlo Ballet and The Monte-Carlo Philharmonic Orchestra. In addition, Monaco is home to AS Monaco, its soccer team that plays in the French Soccer League.
Monaco maintains its pre-eminent position as a magnificent tourist destination. The principality offers elegance, grandeur and a dash of blazing F1 speed each year to tourists.
Monaco, with old world charm and 21st century sensibilities, is a tourist destination extraordinaire that's rebuffing recessionary pressures.
by: Henry Ashworth
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