subject: The Future Of Online Grocery Shopping --- Aarkstore Enterprise [print this page] Introduction
Online grocery shopping has continued to rapidly evolve in recent years, facilitated by ongoing development of internet and mobile communications. However, the market still faces key challenges in breaking out from niche status. Success will be dependent on meeting expectations of greater choice, consistent quality, convenience and more effective direct engagement in retail-consumer relationships.
Scope
*Detailed insights and analysis documenting the drivers behind the evolution of online grocery shopping
*Key country-by-country data outlining the market size by category and occasions, and consumer survey findings
*Strategic conclusions and actionable recommendations
*Covers France, Germany, Italy, NL, Russia, Spain, Sweden, UK, US, Canada, Brazil, Australia, Japan, ROK, China, India, Saudi Arabia, UAE, S Africa
Highlights
Grocery shopping has been described as the next star performer of online retailing. The comparatively low percentage of the sales of online channels to the overall grocery industry has already captured wide interest in the industry trying to utilize consumers' general experience of shopping online.
Convenience is a major motivator of consumers' interest in the online channel for sourcing groceries. It requires less physical effort and a more organized shop compared to the in-store experience. This can only be strengthened further by rapidly advancing mobile accessibility.
Quality assurance is core to developing e-grocery to its fullest potential and presently too many consumers view it with skepticism. Consumers are lacking in trust of employees' choices. Product selection on freshness grounds or sold-by date is particularly important and an area where consumers still feel they do a better job themselves.
Reasons to Purchase
*Understand the key issues affecting the market for online grocery shopping.
*Access detailed quantitative and insightful qualitative data aggregating the most compelling and recent research in this timely and important topic.
*Improve your marketing within online grocery by following best-practice guidelines for more effective on-trend targeting and relevant communications.
