subject: Paid Links Could Lead To Grave Trouble [print this page] Although paid links are well sought after to advertise and market your website, it is not as good as it seems. Paid links are used to get more traffic to a website by paying for the listing. There are some big websites which let you put your link on their page to get more traffic and better page ranking in the Search Engines. These paid links have become important means for internet marketing. Many new internet marketing clients don't know the intricacies of the paid links and they get themselves entrapped into deep trouble. Websites that take money to put up such links just remove these links when encountered by a legal hassle and ultimately it is you - the paid link seeker, who loses business as well as money. Pay per click may sound a good way of getting more business but you should be aware that Google doesn't like or encourage paid links. Many a times, it has been found that websites that have paid links are totally ignored by Google, from its page ranking. This is being done to keep intact the quality and reliability of a product search.
Google dislikes paid links
Google is against any type of paid links as the paid links may not have the quality that is important to be ranked by Google. Link based analysis is one of the best ways of gauging the reputation of a website. The websites link the other websites when they find that the particular website provides some useful and trustworthy information required by their own website. Thus, this increases the reputation of the second website and this also improves its Page Rank. But some unscrupulous webmasters and SEO sell and buy links without checking their quality and content. This causes a sub-standard link to get more traffic than a better website. Google is against this practice so as to keep up the high quality of a google search. They might also slap a penalty for paid links, unless it is mentioned clearly that it is a paid link. Google can remove the website from their Search Engine listing if they think that some websites have violated their webmaster's guidelines.
Protect your website
You can avoid getting into trouble with Google and protect your website from being removed from its Search Engine listing by following all the guidelines of its webmaster. More over, you should be very careful about the links that are placed on your website.
• If you accept paid links to your website, then make sure that you include the no follow attribute so that it clearly tell the visitors that it is a paid link and you are not responsible for its quality.
• Try to get those links which have good quality and are devoid of any wrong intentions. Try to get more good links to your website to improve the quality.
• The links pointing to your website must be from reputed websites and they should be related to your keyword. This will get you higher ranking in the Google Page Rank.
• Never join automated link pools as they mainly deal with fraudulent websites and you may get into trouble. Don't get into the paid links as it will in the long run be more of a trouble than help.
by: fergal jones
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