subject: Search Engine Marketing Or Sem - Does My Business Need It? [print this page] With unemployment hitting dizzy heights in the UK over the past year, many of the more business-minded are looking at the possibility of starting their own online business. Most understand the importance of marketing to their business, but few have any idea how to effectively market a business online.
The UK search engine market has shown huge growth as an increasing number of people try to take their hard-earned skills online. On any given day millions of internet users, wanting to find a product or service, will open a search engine, such as Google, and type in a word or phrase that indicates what they are looking for.
There are currently billions of web sites on the internet, with more being added every day. So how on earth does an online business manage to get its website to appear on the all important first page of the search engine results? What does a business need to do to get their website in front of the online searchers and potential customers out their looking for them, knowing that there's probably over a million competing websites that will also come up when they do a search for a given phrase? A search engine marketing company specialises in getting your business to appear in the list of top 10 sites that come up when someone types in a word or phrase that relates to your business.
The two most effective methods a professional search engine marketing company will employ to get your business into the top 10 are search engine optimisation (SEO) and Pay Per Click (PPC) advertising. It has been shown that close to 80% of customers for the most successful online businesses found the company's website by finding their listing in the top 10 of a search engine. The remaining 20% found their website through a PPC campaign advert. These 2 methods have been found to be by far the most effective way to market an online business.
A highly professional UK search engine marketing company would have studied both of these methods in depth. They provide expertise in keeping up to date with the fast changing search engine algorithms that determine how high your website is ranked. SEO methods and PPC campaigns have gotten very complex, requiring constant monitoring and adjustment. Although there are many other methods of internet marketing, SEO and PPC, through proper implementation and maintenance, have the strongest impact in the way your business gets noticed, which will be directly reflected by your bottom line.
It is without doubt possible to carry out your own SEO and PPC marketing but unless you have spent the great deal of time required to really understand them, it can be an exremely expensive lesson. Money can slip through your fingers very quickly with a poorly researched and executed PPC campaign and a great deal of crucial time can be wasted with the wrong SEO plan of action.
by: John King
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