subject: Reasons Breeze Banking Stands Out from the Competition [print this page] Today, it is common to see most banks offering their version of a mobile banking solution. However, what sets the great banks apart from those simply trying to capture a small slice of an opportunity comes down to the makeup of the application and the market being targeted. A prime example is Citi Singapore and Standard Chartered Bank, a leader in the industry within Asia. Although the mobile banking solution offered by Citi is slick, it is also only being targeted to a younger and more tech-savvy demographic. On the other hand, Breeze, Standard Chartered Bank's mobile banking application reaches across the board without putting limitations on demographics.
Even the functionality of features associated with Breeze is unique from what other banks offer. Rather than cram the solution so full of features that the system becomes cumbersome and difficult to use, Standard Chartered Bank took information directly from bank customers to build a cohesive and clean application. With Breeze, customers have all the functions they requested but developed in a way that banking via the iPhone, and in September 2010 the iPad as well, has never been so easy.
The design and development of Breeze was designed in such as way to make it the people's solution. As one executive from a large competitive bank stated, the initial focus of its mobile banking solution had to grow from only a tech-savvy group of people because more people wanted it. Standard Chartered Bank knew this all along, which is why from day one, they refused to follow trends and leave out key customers. Instead of a standard cookie-cutter approach, the Breeze mobile banking application came directly from the heart of customers after conducting extensive research, along with internal testing.
Instead of focusing solely on the younger generation, bank executives of Standard Chartered Bank want the world to know this is a universal solution. Just as the iPhone has been revolutionary and designed to appeal to the world, regardless of demographic with simplified touch screen navigation, the Breeze mobile banking application is also seamless and designed for easy managing and controlling of bank accounts. Together, the iPhone and Breeze are the perfect solution for both the telecommunications and mobile banking industries.
Other banks have had successes in roll outs of mobile banking applications and in many cases the mobile banking sector is a significant and growing portion of the bank's revenue. However, one challenge that these banks face is the need to adapt constantly to what customers want. An advantage with Standard Chartered Bank and the Breeze application is that it started out being designed and developed based on what bank customers wanted.
True, Breeze will also change as time passes to meet new and growing demand of the customers who use it but because its initial foundation was strong, the bank will likely face fewer challenges than its competition. Obviously, the more time spent upgrading, the more downtime to customers. In addition, people become comfortable with the look and feel of an application so when it is ever changing, users become frustrated and disinterested. With Breeze being so clean and functional, the future is bright.
Reasons Breeze Banking Stands Out from the Competition
By: jamesajacks
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