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subject: Joining The Timex Club Needn't Break The Bank [print this page]


While the economic downturn continues to dampen consumer confidence as we move into the next decade, expensive items are still out of bounds for many of us. The need to replace broken watches has been put alongside 'new TV' and 'new sofa' at the bottom of many people's list of spending priorities. In these continually uncertain times, far more important investments include rent arrears, credit card repayments and school fees. However, you don't have to break the bank to buy a new timepiece and, despite tough times, your punctuality should not be sacrificed - especially with many trigger-happy employers looking for the slightest excuse to cut their workforce.

If you are on a budget, there are still options available for you to pick up a reliable watch which won't leave you out of pocket. As part of a series of articles, Hot Watches have taken a look at the best watches under US$50, with the first brand to come under our radar being Timex. Now the following factoid may or may not be a good thing Timex's drive to snare new customers, depending on the strength of your political persuasion.

But, while his Russian counterpart President Putin wore a US$60,000 watch, former US President George W Bush ran his office to the time of a US$50 TIMEX Indiglo. Food for thought, regardless of what you may think of Dubya.

Anyway, among Timex's stable are a range of watches which are robust, durable and simple to use - and above all else, affordable. Without doubt the most iconic watches among Timex's lower priced range is the Camper - as reliable as a Japanese Bullet-train but as cheap as a ticket to ride the bus into town.

For those who crave a bit more gadgetry for their small outlay, the 1440 stable is an excellent solution for the sports watch customer on a tight budget. Okay, so it only does a fraction of what the higher-end sports watches such as the Timex Iron Man can do, but it still packs a mighty punch for its modest price tag. Dual time zones, 24-hour chronograph, water resistant to 50 metres with a digital display busy enough to make your buddies jealous and it even comes in a smart chrome case. For those cut from the corporate cloth - who have been hit by the downturn just as hard as their blue-collar counterparts - it is still possible to stay classy without spending a mint.

The lowest-priced Timex Classics just about edge into the under-US$50 bracket, although, once you've seen the dazzling displays and added extras on the higher-priced models in the range, temptation may be too great to splash the cash regardless of your bank balance.

by: kris headland




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