subject: Creating in Demand Information Products by:David Hale [print this page] So, you have an information product you want to market, but are unsure if people will buy it. What is a lonesome Internet marketer to do? Now that you have a product, the "real" work begins, finding if there is a demand for it. In actuality, this should be completed prior to the product creation phase as to not waste time developing something there is no market for in the first place.
Google is one of the secret weapons when it come to Internet marketing research. First you need to conduct what in academic research is called a Boolean search. This is going to retrieve very specific information for you about your product. Enter each of your product name into the Google search field and place quotation marks on both ends of the word(s). This will retrieve web sites that are specific to your search term rather than a site that only has one of the words on it. Such as "Internet marketing plan". What you will see in your results are possibly different products from competitors and Adwords campaigns.
These sites alone will give you a great amount of information to include product descriptions, sales pages, prices, complimentary bonus products to name a few.
The next search to perform is on ClickBank Marketplace. Go to that site and enter your product name in quotes the same way you just did on Google. This will retrieve information as to whether there is any current campaigns for like products on ClickBank. More than likely there will be and you will be delivered link to the products. You can check out each product, read over the sales letter.
This will also return page rankings, along with gravity and referred numbers. Usually, the higher the gravity number, the greater demand there is for that product. The referred number will give you information about affiliate participation.
The list is endless on where to locate information to develop your own information products. Believe it or not, this is the sticking point for many of today's Internet Marketers. They started out pitching other people's products through affiliate programs. Once the day arrived for them to branch out on their own, they realized they too had to start developing hot in demand information products bearing their own name.
Try these tricks of the trade out to determine the demand for your product ideas whether before you produce the product or go to market. The information you will obtain will assist you in deciding which way to market your products.
Copyright (c) 2009 DHI-Communications
About the author
Dr. Dave Hale is an internationally acclaimed business coach, university professor, and frequent speaker at many business conferences. He specializes in high performance business startup techniques which can be checked out at http://www.BuyHiPerBusinessStartup.com
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