subject: Generate More Sales From Your Website Through These Online Sales Tips [print this page] The buying habits of customers differ when they are online, compared to their purchasing habits in actual shops, boutiques, and malls. Your goal as a Web biz owner is to get more clicks, and, of course generate more sales in order to earn regularly and earn higher. Here are several online sales tips that you can employ in order to improve web sales:
Tip #1: Make sure that your website is people friendly.
A user-friendly website is an important tool to improve both clickthroughs and sales. User friendly sites are those that are easy to navigate, have fast loading pages, and, are organized in such a way that people won't find it difficult to access what they're looking for. If your site is 'chaotic', have really slow loading pages with information that's hard to access, how can you expect to get more clicks?
Tip #2: See to it that you can offer something better for your customers.
To generate more sales, you also have to think of strategies that will entice people to shop with you rather than shop with your competitors. For instance, if your business offers baby products, you can give freebies to your purchasers once they buy a specific amount of products e.g. buy 3 baby products and get a baby rattle for free, buy 2 products, and get the 3rd product at 30% discount, and so on. Coming up with freebies, promotions, and the likes is one of the online sales tips that can definitely improve web sales.
Tip #3: Display client feedback and testimonials.
Another way you can get more clicks and generate more sales in your web site is when you showcase the positive feedback and testimonials given by your clients. You can place a feedback section in your site, or have customers answer survey and feedback forms after they've made their purchases, then, you can display their comments and testimonials on your site. Most people, after all, when they see good reviews about your products, your site, etc, will either decide to buy from you, or recommend you to other people. Of course, to get good feedback, part of online sales tips is for you to ensure that you provide excellent customer service and only sell nice quality products so that people will leave you positive reviews only.
Tip #4: The shorter the order form, the better.
A good advice to generate more sales is for you to simplify your form e.g. registration form, or order form. Having 1 - 2 pages of order form is enough. Having 3 or more pages for your form is a no-no as most clients will only become bored, and, have more time to change their minds. To improve web sales, it is also a must that you only ask for necessary information in your forms, as most customers who come across irrelevant or 'suspicious' fields in order forms or registration forms will surely run away - after all, there are so many scammers online, so you should see to it that people don't mistake your website for a scam.
Following the above mentioned online sales tips will surely help you in your goal to get more clicks as well as generate more sales.
by: Karen Winton
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