subject: Best Adwords Campaign Setup Guide [print this page] Google Adwords is quite frankly one of the best methods available tointernet marketers, affiliate marketers, and anyone else trying to make a living online, to quickly build their business and find success. In fact if youstructure your Adwords campaigncarefully you can success virtually overnight. There is novehicle for online successthat worksfaster than PPC marketingand that is exactly why I love it so much I hate waiting around for results!
So how should you structure your Adwords campaign to maximized your chance for success? This is an important question to ask yourself because PPC is not easy. In fact as much as I love it I will be the first one to say that getting a handle on how to make money through thismarketing methodis extremely difficult. There are however some things you can do to enhance the chances for your success. First you must always track your results. Testing is the key element to having success with your Adwords campaign if you are not testing how can you ever honestly evaluate your results?
This means that you need to be runningmore than 1 ad group. Ideally you should structure your ad groups around related concepts or themes so that the ads that you are running for eachad group are highly relevantto each of the keywords in that group. Another important element to having success with PPC marketing is to run one Adwords campaign for you're the search network and a separate one for the content network. Thebidding strategies, keywords that should be used, ads that should run and even the landing pages that are most effective, can be very different between these two networks. If you are running them under the same campaign the waters can get pretty muddy making it hard to pull reliable data out of your results which in turn makesoptimizing your campaigns a real pain in the you know what.
