subject: How To Stand Out From The Crowd This Christmas [print this page] Christmas messages are already ringing in the ears of marketing managers and advertising executives out there. It might still be months away, but the planning is most definitely underway.
When people think of Christmas they think of gift buying and ringing tills, but while retail might have its busiest time over the holidays, it is not the only area customers are looking to spend money. There is money to be spent across the board, from travel and accommodation, to entertainment for kids of all ages.
While the holiday advertising market is a very noisy one, any business can get involved and attract their share of the consumer spend. The key is to find a way to be heard above the noise. With a constant bombardment of holiday related advertising, the customer can get desensitized to the promises of sales and specials. A business must find a way to stand otu from the rest.
The days of impulse shopping are largely behind us, with customers preferring to plan and research their spending. A savvy business can make that easier for a customer, by providing a mobile marketing call to action which allows a customer to have further information about the offer and even a discount voucher sent directly to their phone.
Mobile technology does not need a new or difficult way of marketing to work, all the same rules still apply, but the ease of mobile marketing makes it the best choice for a hero marketing channel for your holiday marketing. Create your campaign, set your goals and then make sure the mobile marketing call to action is a prominent feature. Not only will your business be taking part in the swift growing mobile market, you will also be in the pockets and handbags of your target consumer throughout the holiday season.
by: Angela Mabey.
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