subject: Understanding Online Advertising Agencies [print this page] Online advertising agencies are different from traditional advertising agencies in a few different ways. The main factor that distinguishes these online advertising agencies from traditional ones is the method of marketing that is involved with communicating with a specific target audience. This involves correspondence to and from the consumers by way of utilizing feedback and suggestions for improvement to ultimately build a better online campaign. Online advertising agencies offer what is called a Permission Marketing Setup, where the audience is already interested in what that particular company is offering. Customers feel appreciated knowing that their concerns are personally addressed and they are not only allowed to share feedback but are also encouraged to do so. This is precisely why you see customer reviews for products on the eCommerce websites.
Online advertising agencies are also sometimes referred to as interactive agencies, and they can help design an ad campaign that efficiently meets customer preferences considering the nature of target market. And more importantly, they offer a platform where consumers are able to find the websites easily on their own. This is achieved by using search engine optimization and search engine marketing techniques. Where print media offers news banners and written brochures that are tiresome to read and usually very uncustomized, and with television media having viewers most likely watching the ads according to their moods, online advertising focuses on target groups of people who are already interested in whatever it is that the company has to offer, whether it be goods or services. Unlike television ads, when people become irritated when a commercial comes on that they are totally uninterested in, the only advertising they see is what they may be interested in. There is no effort or time wasted on thousands of people who are not in any way interested in what companies have to offer.
One of the biggest benefits to using online advertising agencies are the costs, which are considerably less than those of using traditional marketing agencies. You can compare the cost of some online advertising space with the cost of offline newspaper print ads. There is a huge difference! Not only that, but when ads are on the Internet, they have the potential to reach the entire world, as opposed to the newspapers that only reach a very small percentage of the worlds population. The degree to which the audience is targeted are also much enhanced by the marketing services that are offered by online advertising agencies as well, which is just one more of the other benefits that companies enjoy.
by: Phoenix Delray
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