subject: Po Were To Build Children's Acquisition Of International Apparel Industry Dynasty Brand Mashimaro [print this page] South Korea has been known for a long time, "Mashimaro", with its commercial position in the world, won the "world's first rabbit star" reputation; and only by the previous South Korean presidential and congressional officials concerned about rabbits, is a Korean cultural exports model, but also the acknowledged world cartoon "Korean pride." Recently, this "Rabbit star" in Greater China (including Hong Kong and Macao) and relevant rights and interests have been Baopai Holdings Limited (Po faction Holdings) the acquisition, mainly in children's clothing, animation, children's products and so on trademark rights acquired more than 80 items of . To change the current pattern of international brands of Chinese children clothing, children, industry profits and create a new model.
South Korea cartoon characters Awards
"Mashimaro", and the Korean cultural exports "trump card"
Mashimaro, such as cotton candy, like Bai Pan, lovely shape, Funny optimistic character, to the global left a deep impression on many people in the world of people like it over 20 billion people.
In South Korea, Mashimaro has been the South Korean government strongly supported the brand, former South Korean President Roh Moo-hyun, Kim Dae-jung has repeatedly visit the company's tour guide, and "Mashimaro" the later development are made important instructions; same time, "Mashimaro "Congress also affected by the repeated recognition and awards, for many years to obtain" Cartoon Award of Excellence "," popular culture and the media, Congress Award "," export of the Republic of Korea Culture Sector Award "and other awards. In fact, "Mashimaro" is the implementation of the Government through commercial means of a Korean cultural exports a "trump card."
Relay "trump card", Po faction wishes to create a children's industry, the "dynasty"
Bao sent to spend huge sums of money purchase "Mashimaro" brand, will focus on the implementation of various aspects of this international brand operations.
At present, the Po to send the goods for the China operations and brand licensing business has started. Bao sent the market has introduced the "Mist rabbit (Mashimaro) International children's clothing boutique and a full range of products exclusive" project, pre-preparation has been completed and is now on full investment phase, the project aims to provide consumers with a new children's " one-stop "shopping, at the same time the industry operators to provide a larger scale and profitability of a new business model. Secondly, Mashimaro brand in China, dozens of licensing companies in the February 25, 2010 in Guangzhou, held its first negotiating meeting, declared a "Mashimaro brand business alliance" established, the 2010 branding is reached between the Mashimaro consensus.
Po Were To Build Children's Acquisition Of International Apparel Industry Dynasty Brand Mashimaro
By: blairzhang
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