subject: Nvc Together With Ge Hand Made On A "light Trip" [print this page] Company Group, officially signed in Shanghai strategy cooperation agreement. NVC will serve as GE Lighting and electrical products in China (Hong Kong, Macao and Taiwan) agent sales channels.
GE is the world's most respected lighting leader, NVC is the rapid rise of China's lighting industry's leading brands. They sit together and smile, signing statement, "together" and become the focus of attention both inside and outside the industry.
GE Why NVC?
There is no doubt in the 21st century, we already live in an age of branding. In terms of the lighting products, people buy "light" when started to pay attention behind the business and brand. In developed cities, many consumers also care whether the goods purchased were "dual environmental certification." In the United States, 89% of their purchases, also see production of the goods are received SA8000 certification of enterprises (corporate social responsibility, international standards, certification). NVC from this perspective to explore the development path, not difficult to find after a few years, Wu Changjiang, head of NVC lighting and good intentions, but also Gaorenyichou brand in doing, doing market. That devote themselves to building with market weight "NVC NVC Lighting" (own brand), the full amount to build the brand NVC in the "Sky Net"-like franchise network intensive. Some researchers will be great, complex domestic lighting market, summed up as "Chinese lantern riddles." Wenzhou enterprises was first with "industrial revolution" to crack, and then Zhongshan business with the "quality revolution" to crack, it is NVC with "brand marketing revolution" to unlock secrets. NVC began in earnest in Huizhou. That time, the Pearl River Delta standing shoulder to shoulder up to 3000 more than the lighting business. These small enterprises so-called "research" is copied market products to sell; so-called "brand" is what brand of loud on OEM sales, rarely seen with their own brand of lighting companies. NVC's worthy of note is that, from the first day, Wu Changjiang on the development goals set for the "world brand, war industry first."
Observe the lighting industry at home and abroad, a considerable number of companies are quick success, what to make money out of what little hard to do see the brand. The problem is, the international lighting predators GE, Philips, Panasonic, etc. have been cross-sea from, with foreign brands swept the Chinese market. Local lighting the competitive struggle is bound to become their own brands, marketing channels dispute. NVC policy makers is clear, they must quickly build out their core competitiveness.
Its thrust is twofold: First, talented people from the industries. NVC proprietor, the use of "wealth-driven, glorious dreams, charisma," three magic weapons, gathered from the top talent from the composition of 61 professional R & D centers; Union Lighting Research Institute, Fudan University, Harbin Institute of Technology and other national authorities around the lamp , light source, electrical three product categories and "fashion, health, energy saving, environmental protection," the property positioning effort to build "NVC NVC Lighting" (own brand) as the core of the "NVC system." Second, the first of its kind to open the industry, innovative marketing model, the NVC brand from the thousands of "similar" in "fishing" out the same as liquor into their own branded stores to monopoly, in one fell swoop has a smooth channel for market-oriented voice.
Is relying on market competition and brand influence, NVC in recent years have maintained a 80% sales growth, four times the industry average growth rate. Sales from the initial 200 million, rapidly increased to 15 million in 2006. This is the domestic lighting industry, the current "peak work," the.
Research first??? Dedicated brand??? Innovative channels??? Industrial Park Expansion: NVC turned a pretty, won the respect of domestic and foreign counterparts.
Wu Changjiang NVC conquering a city guide
Is rapidly emerging as a leading enterprise of the head of the industry, he is like driving source of "electrical" lead NVC lighting conquering a city, leading the lighting industry in China. Wu Changjiang many people trying to "locate": From "First Light" to "national industry cutting-edge", to "severe paranoid" to name a few.
Nvc Together With Ge Hand Made On A "light Trip"
By: weihua
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