subject: Latinos Online [print this page] If you own a business or have a website you may want to look at the latest statistics involving the Latino demographic. Currently, Latinos represent 16 % of the total US population that's over 45 Million people and growing fast. The recent situation in Mexico has created a huge influx of mainly Spanish speaking Latinos in need of everything. This includes real estate, health care, insurance, financial planning, technology, access to information and of course consumer goods. What does that have to do with your business or website?
Research by AOL/Roper International and the Pew Institute indicated that the Latino population is fast adapting to the internet and that they want more Spanish content. Are you providing it? If not you should consider how rare it is to be presented with a huge and growing market that by their own admission "love to shop". It might also be worthy of noting that on average Latinas outspend their counterparts by an unbelievable 22% on clothing and accessories.
Newer immigrants not only want but need Spanish content. Mexican professionals are resettling in areas seeking safety for their families and their customers. Many of these Doctors, Lawyer, Restaurateurs, Business Owners and Artists feel limited by the lack of Spanish communication as do their families. Often Latinos prefer Spanish and those seeking safe harbor need it most. With over $1 Trillion* in estimated purchasing power their voice should be heard yet, less than 5% of 2009 Inc Magazine's 500 fastest growing companies had Spanish Language versions.
Think about this for a moment, 45 million people with $1 Trillion in purchasing power are asking you to provide Spanish content so they can purchase your products and services are you going to say no?
If you cannot translate your business collateral internally hire an English - Spanish translator. Help your customers find you and grow your business.
* According to the Selig Center for Economic Growth at the University of Georgia
Latinos Online
By: Alex Bonnet
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