subject: Retailers' Back-to-School Campaigns through Social Networking [print this page] Back-to-school campaigns always signal the demise of summer, but the brewing excitement that the upcoming school year brought. Remember when there were back-to-school commercials on TV in 2008? Remember when marketers then started pushing students to their fun, flashy website in 2009? Remember making several stops at several stores to get all those school clothes and supplies? Those days are long gone. Today, savvy retailers are targeting students on social networks, like YouTube and Facebook, and finding them on their smartphones.
Any smart retailer today is promoting their back-to-school products and services on social platforms in order to target customers directly, engage with them and encourage a convenient and quick purchase online. Of course, this strategy will naturally increase traffic to companies' websites while increasing online revenue. Customers appreciate convenience, and are likely to look harder at a retailer that offers just that.
It's a brilliant strategy for back-to-school retailers. Think about it - most of the audience is already engaging in conversation about their back-to-school wants/needs on their social networks and they are always reachable on their smartphones. Retailers are simply reaching their target directly at the source for a more streamlined approach. Internet shopping has always existed as a faster, more convenient option for consumers, but a presence in the social networking worldBack-to-school campaigns always signal the demise of summer, but the brewing excitement that the upcoming school year brought. Remember when there were back-to-school commercials on TV in 2008? Remember when marketers then started pushing students to their fun, flashy website in 2009? Remember making several stops at several stores to get all those school clothes and supplies? Those days are long gone. Today, savvy retailers are targeting students on social networks, like YouTube and Facebook, and finding them on their smartphones.
Any smart retailer today is promoting their back-to-school products and services on social platforms in order to target customers directly, engage with them and encourage a convenient and quick purchase online. Of course, this strategy will naturally increase traffic to companies' websites while increasing online revenue. Customers appreciate convenience, and are likely to look harder at a retailer that offers just that.
It's a brilliant strategy for back-to-school retailers. Think about it - most of the audience is already engaging in conversation about their back-to-school wants/needs on their social networks and they are always reachable on their smartphones. Retailers are simply reaching their target directly at the source for a more streamlined approach. Internet shopping has always existed as a faster, more convenient option for consumers, but a presence in the social networking world makes a retailer even more accessible, especially through the promotion of enticing deals and coupons.
So wake up parents-the back-to-school shopping experience is largely changing for the consumer (and your kids). Thanks to Facebook, YouTube and smartphone apps, retail outlets are engaging directly with consumers through text alerts, video content and online coupons. Not to mention, all purchases can be made online, at your convenience.
I have to admit, this makes me miss the back-to-school excitement. I'm picturing kids sitting down with Mom/Dad to pick out and purchase this year's school supplies from their favorite website rather than wading through the wreckage of school supply sections that have been ravaged by frantic parents and students. Here's to hoping the youngsters today still get excited to buy this year's most popular Trapper Keeper onlinemaybe they'll get texts about the coolest mechanical pencils or gel pens that are out this year. makes a retailer even more accessible, especially through the promotion of enticing deals and coupons.
So wake up parents-the back-to-school shopping experience is largely changing for the consumer (and your kids). Thanks to Facebook, YouTube and smartphone apps, retail outlets are engaging directly with consumers through text alerts, video content and online coupons. Not to mention, all purchases can be made online, at your convenience.
I have to admit, this makes me miss the back-to-school excitement. I'm picturing kids sitting down with Mom/Dad to pick out and purchase this year's school supplies from their favorite website rather than wading through the wreckage of school supply sections that have been ravaged by frantic parents and students. Here's to hoping the youngsters today still get excited to buy this year's most popular Trapper Keeper onlinemaybe they'll get texts about the coolest mechanical pencils or gel pens that are out this year.
Retailers' Back-to-School Campaigns through Social Networking
By: William Balderaz
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