subject: Aarkstore Enterprise---internal Thought Leader, External Voice And Clinical Catalyst [print this page] Abstract Abstract
Map the world of the new MSL
As Medical Science Liaisons' strategic role becomes increasingly multifaceted, measuring and communicating MSLs' value has never been more important. This study is an all-in-one benchmarking tool: in unprecedented detail, eight chapters spell out MSL activities, program structure and territory sizing, staffing, budgets, performance metrics, and more. Developed from data from 50 Life Sciences companies, the report will enable you to prioritize MSL objectives and bolster team performance.
Embrace the New MSL - and Maximize Impact
MSLs have recently emerged as organizational "go-to" personnel, providing support to internal clients, including sales, clinical and commercial. But both internal groups and MSLs themselves are unclear about the expanded role, diluting MSL effectiveness. Empower the "liaison" part of their role and implement effective strategies for improving coordination with internal groups. Also, breakdowns detailing MSL activities in the office and in the field will aid in better directing MSL efforts and will advance productivity.
Build a Stable of Thought Leader Relationships
While the new MSL model encourages building internal relationships, interacting with thought leaders remains a tremendous ongoing challenge. Develop a clear-cut relationship-building strategy. Metrics reveal which physicians MSLs should target as key opinion leaders. Taking the process a step further, best practices show how to gauge and build close relationships. Most importantly, though, they also show how to develop those relationships into tangible opportunities for the company.
Master MSL Group Management
Superior management facilitates success. Study new structure models and trends designed to elevate team efficiency. Improve territory breakouts: who covers what? How do we divide territories? The report also examines MSL compensation, education, and experience - see how other companies balance these components to refine their recruiting efforts - and shape career paths. Finally, to be fully effective, high-caliber staff need sufficient funding. Use this study' s budget data to fine-tune resource allocation.
Evaluate and Communicate MSL Performance
Victories alone are not enough to prove MSL value. Program leaders must continually assess team and individual efforts to drive improvement. The study' s findings show which performance metrics companies are using to assess MSLs' internal and external value. Use them to design a comprehensive performance measurement tool that incorporates both hard and soft metrics.
Achievements must also be articulated to key stakeholders. This is crucial because part of MSLs' skills is qualitative. Some groups may not see how MSLs directly influence the bottom line. Our study explores leading companies' strategies for translating qualitative benefits into quantitative results.
Table of Contents :
Executive Summary
Study Methodology
Study Definitions
Profiled Companies
Six Key Findings and Recommendations
MSL Activity Breakdowns
Pre-Launch Activities
Post-Launch Activities Breakdowns
Time Spent per Activity for MSLs in Other Major Markets
Thought Leader Identification and Development
Building and Maintaining Relationships with Thought Leaders
Internal Value-Adding Activities
Supporting the Sales Team
Growing Internal Responsibilities
Applying Performance Metrics to MSL Teams
Overall Use of Performance Metrics
Percentage of Companies That Perform Each MSL Metric by Company Type
External Value Metric Use by Number of Metrics and Company Type
Internal Value Metric Use by Number of Metrics and Company Type
MSL Performance Measurement by Companies in Other Major Markets
