subject: E-Commerce: Great mistakes firms made going online [print this page] Simply having a Web site or obtaining e-commerce capabilities will not result in increase of sales rate or value of your business. Although the Internet allows for the break of geographical barriers to reach a wider audience, the website will still not guarantee increased revenue until you can successfully market it and draw your prospect customers' attention. Following are some ways the Internet can help you increase your income by obtaining more leads that convert into customers.
A website provides company's online brochure that customers can peruse at any time. Hence, a professional website is an important step in reaching potential clients. But simply putting a content on the web informing that you are there, isn't enough to make your visitors buying from you.
What you need is a marketing plan for your website, which includes solid design, Internet marketing, link popularity and, in effect, high search rank. You must implement Search Engine Optimization tools making sure the keyword research has been conducted properly, the right HTML code is in place and that you've reached the optimal keyword density on your website. But that's just a start. You will still need to do the arduous job of link submission to web directories, web search engines and other web content handling services.
The first big mistake companies make going online is leaving their Web content unmarketed. If your don't market your website, you will be losing customers. If you don't want this to happen, ask a SEO/Internet Marketing consultant to do the job for you. You will quickly realize, that it pays off quickly as you will be receiving more visits that convert into sales.
Many companies gauge the credibility of their prospect business partners by the professionalism of their website. If you fail on that point, you won't get a contract or an order from the prospect client visiting your website. Thus, you will be losing money.
The second big mistake companies make going online is delegating the design job to the wrong people which results in poor design quality and bad texts, that nobody wants to read. Such a website will fail because it won't catch attention and won't be appealing the the visitor. Thus, you need to get the job done by the professionals. If you're not an experienced web designer, just leave it to the expert. You will have to pay them, but it will pay off more quickly than you can imagine.
The Internet allows you to streamline automation in your business and to increase the availability to your customers. Consider being your customer searching for products on the Web that he or she can order online, using an easy-to-use web order form instead of a facsimile. Imagine a customer being able to browse through your product catalogue online, picking the items they like and placing an instant order without involving your staff and time resources. You can significantly boost your sales by making your products more accessible to your customers by accepting online orders.
E-Commerce: Great mistakes firms made going online
By: Albert Brown
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