subject: Huang Zhenyu: 2008 Home Projector Benq Projector Business Will Account For 10% [print this page] 2007 summer, Huang Zhenyu accompanied his wife, 3 year old daughter spent in Weihai, a unique seaside holiday, blue sky, white clouds, sea, warmth ... ... busy spare time, Huang Zhenyu greatest wish is that every six months travel time with the family. But this for him, simply be called "wishful thinking." Travel plans ahead of time only because one or two weeks to determine, so always buy the most expensive ticket Huang Zhenyu.
Huang Zhenyu, but work is very professional and do everything full of planning.
Seeds of hope "On the BenQ, the biggest gain in 2007 is to complete a good business arrangement for next year's planted the seeds of hope, which is to win the projector BenQ hope for the future." Huang Zhenyu said.
Although the projector industry, compared with 20% of the average growth rate, BenQ projector 35% growth rate far exceeds the industry standards, but Huang Zhenyu view, this is still not the best. He admitted that three years ago, BenQ's annual growth rate of more than 300%; two years ago, the proportion of BenQ's business accounted for the projector is too high, not very rational business structure, product structure is not stable.
"BenQ lingered for a year. After 2006 the mining segment, BenQ in 2007, expanded the popular entertainment in this emerging market." Huang Zhenyu said. This is the advantage of BenQ's business from the traditional areas of the home market breakthrough. In 2007, the BenQ for the mass entertainment market, customized product, marketing, publicity and other channels and different solutions, forward-looking vision for BenQ to seize the market opportunities, creatively lit the fuse for domestic market.
"2008 will account for household market, BenQ projector 10% of the overall business and education sectors will account for 30% to 35%, the proportion of the business market will not be much growth." Huang Zhenyu, said BenQ need to re-plan the BenQ's business in the field of weight, so as to deal with the fierce market competition. In order to improve the education industry, the proportion of timely introduction of the short focal BenQ Wang MP771, BenQ, 2008 this will be the main market in the education model. How the education market can be done? Rely on to do differentiation. December 29, 2007, BenQ's channel partners the company of Shanghai Tang held a user seminars, BenQ products and whiteboard integrated into complete solutions to recommend to the user made a good market feedback. The future, BenQ will be and do in the control booth of the SI together to create different combinations of the competition.
Leading channel innovation Huang Zhenyu in view, would only say "Metoo" the projector industry has been unable to create new room for growth, adjusting the layout of business BenQ also hope to lead channel "innovation." In addition to attract new channel partners to the proxy system to BenQ, BenQ also hope to lead the existing channel partners into new areas.
Channels in leading the process of transition, Huang Zhenyu often run into all kinds of questions. "Before a machine can make me 1,000 yuan, now make 500, it is also how to do business ah?" The sea is BenQ's Shaanxi professional agents, when BenQ began to expand the mass entertainment market, ran its General Manager Huang Zhenyu with such complaints. So many people were at the beginning hold resentment, BenQ teach them how to discover new business opportunities, and teach them how to expand into new markets. Over a period of time, these dealers are often found their target audience by a narrow wider, expanded living space, they are not happy "putting all their eggs in one basket", if we let them BenQ agency retail products They are anxious to go with Huang Zhenyu, "then it is." "When the retail gross margin greater than the traditional distribution part, the dealer's business is more stable, how could they not put it?" Huang Zhenyu said. Projector market in 2007 has allowed more people to understand what "low return on investment," forcing companies to develop new market areas, channel operators naturally follow.
Still professional
2007, the most for Huang Zhenyu happy thing for BenQ projector successors team is more mature team, "Tai Zhuzi has trained up." Huang Zhenyu busy before, mainly because not all things small, hands-on, Beijing, Shanghai, Guangzhou, ran a lap down, one month may have been a part of it, it is difficult to rational allocation of energy. "Man, channels, brand competition in the projector industry are indispensable. Among them, the human factor is number one." Huang Zhenyu said. With PC and other mature products, the projector industry was far from the extent of the supply chain of this cruel, so is fighting to build the team Huang Zhenyu not forget the mission.
Huang Zhenyu: 2008 Home Projector Benq Projector Business Will Account For 10%
By: weihua
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