subject: What You Need To Know About Ecommerce [print this page] Ecommerce is just the same as any other business. Only difference of course is that its in the WWW (World Wide Web). And like any other business, you need to know what youre selling, how to sell it and how to advertise it. Here are some tips that will help you start an Internet business.
Know your business
Of course you know your business, but theres a difference when its online. The Internet is an information network, so model your business as an information source like for example a massage business; of course you cant do a massage online, but you can provide information about it and suggest your store. In this type of business, what youre selling is information, but there are also different kinds of businesses but it mostly involves information source. Also, since Internet information can be accessed by anybody, make sure you have control over your content or rather have a copyright.
Online Store
Now that you know your business, its time to get an online store. Dont worry if you dont know any technical/programming skills, you can hire people to do it for you. Online stores vary a lot but the most important thing that you need to have is security. Make sure your customers know that what their credit cards are safe and that they can trust you. It is also important to have a simple transaction form that people could easily use, an online order form.
Advertising
Having an online business, you need to know how to advertise your products. There are free methods of advertising and there are also advanced advertising which of course cost some money. You need to know some basics of SEO (Search Engine Optimization) to effectively promote your eCommerce business. If you dont have much computer skills or knowledge, you should learn and read some about it. Even if you will be hiring somebody to do it, you need to know some of the basics to keep track of how your business is doing.
Keep it Simple
People behave differently online. Most of us, even you, just click and close browsers easily. You need to keep your visitors for at least 3 minutes on your page. One way to do it is make your website look simple. People hate complicated things, so try not to waste their time and lead them to what they needed in the first place your products.
by: Anatoly Gilderman
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