subject: How Effective Are Twitter And Facebook For Online Promotions [print this page] Social Media being the in thing to promote your online business or website, more and more marketing managers wish to have a viable social media presence especially on Twitter and Facebook. Though most search engine marketing companies suggest you to be active on social media networks, you do have to be careful and plan the entire strategy well in advance.
A Facebook or Twitter company profile is where you will be announcing your promotional offers and discount coupons apart from pasting latest company information. You do need to make sure your employees are included in these profile page, for they need to be aware and informed about these offers in order to guide and explain the offer if need be to prospective customers.
If at all, you are still unsure about these entire exercises, you do need to give it a second thought. Even today, most companies discourage the access of Facebook and Twitter during work hours which could be in a way spoiling the entire social media marketing strategy.
In case you go ahead and proceed to make your Facebook and Twitter Profile, you should proceed to develop your audience and followers and try to get in as many as into the fold.
You could begin promotional offer and announce it through Twitter and Facebook messages make sure you provide coupons or voucher codes for the same enabling people to cash upon the offer. The offer could buy 1 get 1 free or discount offers on a select range of products or even end of season sales a shopping moment which most people wait for.
Your timing of the offer is equally essential and crucial. It would be best to announce it around the festive season and if the festival around the weekend, you can truly make the most of it by announcing your sale and discount offers.
Well, with the presence of these media networks on smart phones and latest mobiles handsets people can access your messages through them and stay updated. Make sure you announce the offer just in time to catch the attention of your audience while send across reminders at regular intervals too.
Your social media profiles seem fine and just right till this end, for you need to keep your loyalists and followers well informed about the developments in your company, you need not go overboard for people and competitors may use it as a channel to malign your reputation.
Make sure you create the basic minimum profile page with an address which will redirect your audience to your main website. Make sure you to inform people about your profile and this being your true and corporate profile else people could get misled by some other similar profile page too. Make sure use your corporate name to create your identity and profile before somebody else uses it and you may be left with a less identifiable identity name.
by: Rob Smith
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