subject: Su Ning Zhongting Shop Experience Gathered In 3c Giant Push After The First Purchase [print this page] 2003 of consumer-electronics channels, a major change in business there is no longer cheap as the only way to attract consumers, have instead to create "high-low price" image, such a strategy will enable the competition appliance stores dramatically escalated. Can be said that the Chinese home appliance chain industry is facing a development perspective.
2006 5 months, Suning's first flagship store model re-3C + Chang. After the major cities in Suning stores across the country have replicated the model, have achieved great success! Today, Fuzhou, Su Ning Zhongting shop will soon be upgraded in the week 6 3C + flagship store. It will give consumers and appliance stores Fuzhou what kind of impact? Let us understand this issue one by one its unique place!
Upgrade will become the largest home appliance shopping Fuzhou
Fuzhou region, according to deputy general manager of Suning Appliance Luisin Yanjie Shao, in Pavilion Street shop upgrade is complete, its business area will be expanded to 10,000 square meters, is by far the main business area of Fuzhou, and even the province's largest home appliance stores.
Upgraded Su Ning Zhongting Street shops on each floor will use the sale of open-type pattern. The first floor of mobile phones, digital leading brand's flagship store, on the second floor computer area and experience the life style of home appliances and cultural display, third floor flat imaging experience, the fourth floor of the white display and so on.
The greatest benefit of this pattern is that consumers can understand the zero-distance contact and product. In addition, the well-known concept of the brand new hall will be set up and experience the Hall and Fine Hall, showing the number of nearly one hundred thousand kinds of prototype.
Consumers Zero Experience real machine Present, Fuzhou, mobile phones and home appliances stores in the molding machines 3C products are displayed, the performance of how consumers can know that only after purchase.
Suning communication, according to Purchasing Manager Fuzhou Hu Lei introduced the upgraded SU Ning Zhongting Street store will be the first part of a real machine with a sample of the product appearance and function of a more comprehensive and realistic show, so that consumers intuitive cognition latest 3C products.
Time, the Pavilion store will open training room, a live demonstration of a real machine for the consumer features, such as literacy related products.
The brand new shop the first time appeared in the Pavilion
Today's consumers, especially the stylish family on the 3C has a strong interest in new products. However, manufacturers often release from the new extension to the final listing of all need a process. 3C + flagship store in, you will likely first exposed to the latest products.
Vice president of Suning Appliance Luisin Yan Jieshao Fuzhou region, the major home appliance brands in the world famous Su Ning Zhongting Street store will launch the latest representatives of its own brand image display area, a kind and VI from product design and so will fully with the world. It is understood, Sony, Apple, Motorola, Sony Ericsson and other Japanese and Korean brands in the Su Ning Zhongting Street shop has invested heavily in opening the world's leading integrated appliances experience zone, to their new boutique centralized display, to the Pavilion Street shop as New release front.
Hardware and human services increase According to reports, after the re-decoration Chang Su Ning Zhongting store will be mainly for high-end consumers. The impact of this population is an important factor in consumer behavior is the store's environment!
To this end, Su Ning Zhongting Street shop upgrade includes not only the hardware store renovation improvement grade, a substantial increase in the human store design. This includes a clear shopping guide card settings adjusted automatically according to room temperature, the central air-conditioning system, lighting layout of personality, all kinds of supporting fire waterproof and dustproof design, reasonable exhibition design experience with a recreational area features and so on.
by: heiyou
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