subject: Christmas Ocean Festival "localization" Appliance Industry Official Involved [print this page] Country prosperous and harmonious well-being, positive turn of the year, people's face satisfied smile. Everywhere, particularly in Shanghai and lived in the city dancing in a happy note, there will be more in a casual
Life Build quality was a more elegant fashion. A few days is the Western tradition of Christmas, with the blessing of peace and warmth of the prayers, people have already prepared between the transmission of heart and love gifts. At the same time, Shanghai and other cities in recent years, Christmas in full swing the momentum the economy has put direct pressure on the traditional Chinese Spring Festival and other festivals, some far-sighted business is the flow, around Christmas with a series of promotional activities to meet public demand. In this regard, special interview with this reporter recently elected Man of the top ten retail businesses Shanghai
States United States Group General Manager of the Shanghai Miss Huang Xiuhong, please her traditional
Home Appliances How to spread the field to make some Christmas economy, a unique perspective.
Reporter: In recent years, the National Group of the States United States United States the two major brands in Shanghai Yongle developing very fast, has been in the lead position in the appliance industry. Especially in the annual Year's Day, Spring Festival, May 1, National Day and other traditional festivals, the National US-Wing-lok, blowout sales often present. The reporter noted that the recent Shanghai Yongle GOME upcoming Christmas special attention, which is rare in previous years, will yellow the total, why have foreign holidays this year, special attention? It indicates that some of the marketing strategy changed?
Huang General: Throughout the country's development path over the years the United States Paradise to
Consumption The needs of the business pursuits, as has been our aim. Thus, we can see that with the increase in personal income and consumer demand and consumption pattern in the event of a drastic change in consumer tastes are changing, more and more people spending growth extends from the enjoyment of life more receptive to foreign cultures. They are the largest consumer groups and Christmas consumer advocates, its market potential is self-evident that people have brought to the consumers concerned about the social development of the new things, concerned about Christmas is the real reason for new business opportunities. Consumer business spare Christmas dinner, the real beneficiaries also comes as consumers.
And businessmen interested in the feast, especially foreign holidays at Christmas and other features, is only to promote the "holiday economy" in microcosm. In the appliance industry, the brand has become the consumers are the main factors taken into account, and now consumers have a high fashion brand, particularly among high-end consumer appliances, such population pressure and work intensity increases, They need high-quality diet to regulate their daily life, frayed nerves and look forward to more leisure time. Therefore, they not only look and taste of the home appliances have higher requirements, also need to bring their own well-being of household appliances satisfaction has a strong "fashion brand" awareness.
Reporter: We can see that now every Christmas, a lot of Christmas shopping arcade main product, "a fully-equipped," What seems to catch the Christmas goods this "Western style" will be able to reap the profits, and people think Christmas has become yet another excellent opportunity for business promotion, how you view this issue?
Huang General: Christmas spending in recent years, foreign section of "localization" and "man-made section of" the product of growing its first set foot in there so lucrative businesses, but many businesses rush to follow suit in the state, also affected the market's overall profitability. Businesses should maintain adequate market sensitivity, to capture new business opportunities, adjust their competitive strategy, continue to introduce new products and features
Service , So as to continually expand the Christmas market to remain competitive, to promote the healthy development of the entire market.
For GOME Group, the customer's interests is the best interests of enterprises, with the customers trust the brand, only the vitality of enterprises. Therefore, to enhance sales, increase profits this year's Christmas is not the primary objective of the program of activities. Businesses spend a lot of manpower and financial resources in order to create a cultural atmosphere of Christmas, to enhance their taste, thus enhancing customer loyalty. The more festivals across from one side reflects China's growing rich and colorful life. Economic globalization, especially after China's accession to WTO and the international economy, while also bringing cultural integration.
by: stefasuan
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