subject: Getting Repeat Business From Your Website [print this page] No matter what type of internet business you are running the goal is not only to use SEO tools to draw customers to your site but also to keep them coming back time and time again. Unfortunately, unlike in more traditional formats of business you will very rarely deal with your customers face to face or even talk to them at all. All of their communication with you will be, more than likely, through your website, e-mails, and chat which can be a little cold and impersonal at times.
Going above and beyond to let your customers know that you are grateful for their business can really help add a personal touch that will impress them and make them remember your business long after their initial purchase. If you want to show your appreciation to your customers then you really need to consider sending promotional gifts out with each order. These items don't need to be big as a matter of fact they shouldn't be because you will need to ship them with your orders and adding too much weight or size to your shipments could really add up.
To avoid additional costs you should make the decision to get smaller and lightweight products that are good for daily use, this way they are visible to the customer and it will serve as a reminder of your business. Also having a smaller item makes it easy to put it into the orders without any extra packaging and it will make it easy to remember to send it out to every order.
A few of the more ideal products to send out as a thank you gift to your customers are computer related things such as USB storage drives, mouse pads, also pens, post it notes, bumper stickers and calendars. All of these are a small size so that they are easy to put into a package but will make a good impression on your clients and then on you company. Implementing this personal touch along with your web personality will leave your customers a good impression.
Marketing for your internet company is simple when promotional items are used to maintain your customer base. When they open the package and see the promotional gift, and then see it everyday or use they will be reminded of your business and the good experience with you. Building relationships that last over time are essential to growing the business, and promotional gifts are good for doing that.
by: Richard A Joseph
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