subject: Lipton As The Global Brand Of Tea by:Deirdre Gonzalez [print this page] When it comes to tea brands, Lipton has always been one of the few which is recognized around the world. This is because Lipton "is" the only which has been introduced in almost every market around the world compared to other brands, though considered as popular in their own countries, haven't yet reached the global market. So what is Lipton and what made it the most recognized tea brand across the world?
Lipton and Unilever
Lipton is currently managed by one of the most highly recognized companies across the world, Unilever. Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Although Unilever owns many brands of beverages, Lipton is considered as the only brand which is known to have been included in Unilever's billion-Euro brands along with Dove, Sunsilk, Surf, and the many Heartbrands.
Like many other brands, Lipton was also acquired by Unilever through other several acquisitions. Lipton was created at the end of the 19th century by Sir Thomas Lipton in Glasgow, Scotland. Since its foundation, the brand has undergone several acquisitions by other companies. The first was with Home and Colonial Stores. The second company to have acquired Lipton was by the Argyll Group. Get a chance to buy lipton tea and send it as a gift back to the Philippines by visiting an online gift shop.
However, while the Argyll Group owns most of Sir Lipton's business, the Lipton tea business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business.
Lipton of today
Over the course of a century, Lipton has become a dominant tea brand in many markets. The brand is well-represented in many countries across the globe, including the US, Russia, Saudi Arabia, France, Japan, Australia, and Sweden. The one reason why Lipton stayed on top was with its unique blend. Get a chance to buy lipton tea and send it as a gift back to the Philippines by visiting an online gift shop.
Like most branded teas, Lipton teas are a blend selected from many different plantations around the world, from well-known producing countries like India, Sri Lanka, Kenya, and China. Lipton Yellow Label is blended from as many as 20 different teas in specialized tasting rooms in seven regional hubs scattered all over the world.
Apart from their black leaf teas (with the long-standing Lipton Yellow Label brand), the company also markets a large range of other varieties. These includes green teas, black flavoured teas, (herbal) infusions, Lipton Linea (a 'slimming tea') in Europe and Lipton Milk Tea in various Asian markets. Another is the Lipton Iced Tea which is currently one of the most popular product of Lipton across the world. Get a chance to buy lipton tea and send it as a gift back to the Philippines by visiting an online gift shop.For more information visit to our site at http://www.myayala.com
About the author
Deirdre Gonzales is a business entrepreneur from Cebu City Philippines. She's now based in Florida and writes in her spare time for various websites including Myayala.com
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