subject: Think You Are Safe Online ? Think Again... [print this page] Hello! I want to direct your attention to a very important matter. Do you think your safe online ? The answer is simple. You're not. Unless you know how to control the data you leave behind on various servers, social media, email accounts. Unless you remember what you show at forums, Internet stores, even simple websites. Did you know that you leave a informational trail of crumbs online, that can be assembled by a persistent hunter? The data you leave behind can create a big portfolio revealing your private life.
The force responsible for easy public data access is called People Search. They have free online search engines that instantly let you know almost anything about any person. Address or social security numbers are nothing compared to stuff that those companies can find on you after a little search in "deep web" (the term used to describe the data left from years of online activity, that even Google is afraid to touch, mainly because of the intimate nature of data that can be found there). People Search Companies have no fear in facing these secrets, as they review the "deep web" to gather personal information.
Recently I read about this guy (let's call him Guy) who works with a certain lawyer. They see each other in the office and their relationship is strictly professional. The thing is, Guy knows about his colleague too much. He knows he's colleague has a thing for 'Creed' music, he knows, what kind of nude picture he likes to watch, he knows what his wife looked like 10 years ago, and he knows that this same lawyer tends to scream like a girl on a rollercoaster ride. Guy's sorry it can't be undone, but one faithful day he just went on People Search Engine website and typed in the lawyers full name. It was the same day he ate the apple from the tree of knowledge. Too much knowledge, that is.
Have you any idea what information you leave online while browsing web pages ? Your activities can be put together in a very precise picture. That picture is your Online Image. Large Companies pay money for that data, because it's valuable marketing information. But your boss, your friends and enemies have simple access to those information as well. It's enough for them to get to a page with People Search Engine to suddenly know a lot more about you.
So what should you do with the fact ? I personally would start to monitor my online image more consciously. How to start ? The best way is to go to a People Search Engine, and explore a little. See, how much data can be found on you. From there, you can start clearing traces of your unwanted online activity, or learn how to straighten up your image. Example of People Search Engines shows, that no action comes without effect. So if you make your online action good enough, background checks will only bring you good opinions and a occasional pat on the back. Karma works online.
by: Michael Vajrapani
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