subject: Ppc Report & Analysis Ppc Bidding Trick Keyword Bidding [print this page] One of the most valuable PPC Tips one can use in pay per click advertising involves the use of keyword bidding. Bidding too low will cause an ad to spiral downward in the SERPS until your click through rate (CTR) becomes impossible to judge the effectiveness of an ad. Bidding too high; on the other hand, could prevent you from selling products and making a profit from advertising. This is where PPC Tips that teaches how to optimize bidding practices comes in handy. However, it does require a certain level of skills and you may lose profits until it's figured out. How much you lose will depend solely upon your ability to learn. Nevertheless, here are a few PPC News and PPC Tips to help along the way:
Establish daily and monthly budgets - You will probably be taking an early loss; therefore, minimize the risk by establishing your budget while learning.
Bidding on the right keywords - You want to make certain you bid on the right keywords, and it begins with targeting the right ones and bidding a fair amount. To prevent yourself from bidding on the wrong keywords be certain to conduct keyword researches in order to find the possible keywords for your selective audience.
Knowing what the Top Bidder is paying - This can be accomplished by simply bidding $10 and once you receive the initial click through; pause the campaign. The $10 won't be paid unless the top bidder for a particular keyword overbids the amount then you pay only 1 cent more than the top bidder. This is a rather simple test; and if performed correctly, will allow you to verify your upper limit and make keyword bid adjustments to determine where to place your ad.
Insurance of tight ad groups - You never want to make the mistake of placing a keyword into an inappropriate ad group; it can cost you dearly. Therefore, experiment a little bit to discover which keywords have cohesiveness.
Know your break even point - What is the exact amount of units it will take for you to break even from keyword bids if you have a unit price of $1 and 5 cents a keyword bid? What would be your CTR if selling that amount of units? It's going to take experimenting and testing to determine this. Once determined, it can be used as a measuring stick for future advertising endeavours.
Remembering to establish a budget is one of many valuable PPC Management Tips in pay per click advertising and should be practiced at all costs.
by: ABSEM
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