subject: Having A Website - A Great Business Marketing Plan [print this page] As a small business owner having a productive website that brings you business each day is crucial for your survival. Learn how to ensure your website does what it is suppose to.With an increasing number of businesses being found online, a website and its marketing purpose for a small business is crucial.A small businesses focus should be proper internet exposure and utilization by means of results oriented advertising.Entrust your website creation, website maintenance & updates, web design, search engine optimisation and developement of your website to real IT Professionals.There are a number of good companies that have affordable website creation services. Most business owners are to preoccupied with the operations of their business to learn about website creation and development. It is much easier and cost effective to allow professionals to complete the job. It is very difficult for any single person to become an expert in graphic design, marketing, website creation, SEO, ecommerce, communication, database design, etc.Each one of those sections should be done by an expert in their area. For example a web designer will know web design and SEO, they might use a graphic designer, BUT if not, then get a graphic designer involved to ensure your website looks professionall. Make a website that makes website creation and web page design easier. You are the ultimate decider in what your website looks like.However, many small businesses are not taking full advantage of website creation and are lost on how to make a website!The primary message here is that companies should do their homework before engaging in website creation. You need to understand the purpose of what you want your site to achieve. Will you sell things off it, will you use social media and blogs on it, do you want it to capture details or just simply be a brochure for people to refer to. Advance planning with what you want your website to do will save you time and money down the track.I have seen many website creation tools and countless portals that create a free website in clicks. However all of these will have limatations and if you are serious about growing your business and ranking high in search engines then I'd advise you to stay away from such free websites.Entrust your website creation, website maintenance & updates, web design, search engine optimisation and developement of your website to real IT Professional. Whatever website platform you decide to use, eg: wordpress, dotnet nuke, etc, you need to make sure that you understand it's limatations as all platforms do things really well and also don't have all features.So your first steps as a small business looking for a website to help your business marketing is to write out a list of all the things you want your website to do. Second search around and get web creation companies to quote you and more importantly explain to you the finer details of the platforms they use and finally make sure you have the graphics you want, the copywriting completed and the applications to allow a smooth progress of work.Remember in web creation like with everything else, you do get what you pay for, however we have got all of our sites completed and finished for around $1500 a piece. So there is a guide...Have fun and we look forward to seeing your finished product. If your would like to use our IT team then send us an email and we'll help you out.
Having A Website - A Great Business Marketing Plan
By: Michael Griffiths
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