Branding is a difficult business at the best of times. Gathering all the consumer reactions to logo, reactions to the brand, the feeling that consumers have towards the brand is exhausting work. It is one hell of a minefield. Fortunately here is a list of thetop 10 global brands whose protection of their brand continues to reap financial rewards. The numbers are based on brand value as defined by branding consultancy, Interbrand.
10. HP (Electronics)
Value: $26,867 (M)
Hailing from the good ol' US of A, the electronics firm which seems to have replaced the Japanese firm Toyota in consumer hearts.
9. Disney (Media)
Value: $28,731(M)
It's notallbig eyes and cuddly smiles from this mediagiant buta sizeable reputation for making money out ofmedia and leisure.
8. Nokia (Electronics)
Value: $29,495 (M)
Slumbering inat 8is the only non-American, who continue to set the standard for innovation.
7. Intel (Electronics)
Value: $32,015 (M)
An amazing reputation as the market leader in digital processors and a jingle you can just hum.
6. McDonalds (Restaurants)
Value: $33,578 (M)
A battered brand but still holding its sizeable weight amongst the brand head table.
5. GE (Diversified)
Value: $42,808 (M)
GE continues to prove that it is not someanother'one trick pony'. The house that Jack builthas firm foundations.
4. Google (Internet Services)
Value: $43,557 (M)
Love them or hate them you know about Google. The rise in brand value of this firm is simply astonishing and all the more so when you think about the patented work coming through their R&D departments.
3. Microsoft (Computer Software)
Value: $60,895 (M)
What makes Google's rise so impressive is how itis making a relatively contemporary brand like Microsoft seem like a middle-aged dad who smokes his pipe, dons his slippers and harks to better days.Will Windows 7reinject some potency tothe brand?
2. IBM (Business Solutions)
Value: $64, 727 (M)
Thisbeast is gonna take some toppling overas its often the default business solutionnot just for the brands listed but for just about everysize and scale of business, government and country. Its history and association in consumer minds is not to be underplayed at all.
1. Coca-Cola (Beverages)
Value: $70,452 (M)
'Its just brown-coloured sugar water, right?' Wrong! When Asa Griggs Candler tried John Pemberton's medicinal formula in 1886 something changed.A brandwas born. Scratch that. THE brand was born. No other productover the last 150 years isso closely associated with America's history, ideals and values and it is unlikely that anything will replace the place it.
Branding is a difficult business at the best of times. Gathering all the consumer reactions to logo, reactions to the brand, the feeling that consumers have towards the brand is exhausting work. It is one hell of a minefield. Fortunately here is a list of thetop 10 global brands whose protection of their brand continues to reap financial rewards. The numbers are based on brand value as defined by branding consultancy, Interbrand.
10. HP (Electronics)
Value: $26,867 (M)
Hailing from the good ol' US of A, the electronics firm which seems to have replaced the Japanese firm Toyota in consumer hearts.
9. Disney (Media)
Value: $28,731(M)
It's notallbig eyes and cuddly smiles from this mediagiant buta sizeable reputation for making money out ofmedia and leisure.
8. Nokia (Electronics)
Value: $29,495 (M)
Slumbering inat 8is the only non-American, who continue to set the standard for innovation.
7. Intel (Electronics)
Value: $32,015 (M)
An amazing reputation as the market leader in digital processors and a jingle you can just hum.
6. McDonalds (Restaurants)
Value: $33,578 (M)
A battered brand but still holding its sizeable weight amongst the brand head table.
5. GE (Diversified)
Value: $42,808 (M)
GE continues to prove that it is not someanother'one trick pony'. The house that Jack builthas firm foundations.
4. Google (Internet Services)
Value: $43,557 (M)
Love them or hate them you know about Google. The rise in brand value of this firm is simply astonishing and all the more so when you think about the patented work coming through their R&D departments.
3. Microsoft (Computer Software)
Value: $60,895 (M)
What makes Google's rise so impressive is how itis making a relatively contemporary brand like Microsoft seem like a middle-aged dad who smokes his pipe, dons his slippers and harks to better days.Will Windows 7reinject some potency tothe brand?
2. IBM (Business Solutions)
Value: $64, 727 (M)
Thisbeast is gonna take some toppling overas its often the default business solutionnot just for the brands listed but for just about everysize and scale of business, government and country. Its history and association in consumer minds is not to be underplayed at all.
1. Coca-Cola (Beverages)
Value: $70,452 (M)
'Its just brown-coloured sugar water, right?' Wrong! When Asa Griggs Candler tried John Pemberton's medicinal formula in 1886 something changed.A brandwas born. Scratch that. THE brand was born. No other productover the last 150 years isso closely associated with America's history, ideals and values and it is unlikely that anything will replace the place it.
Top Ten: Most Valuable Global Brands
By: Crystal Words
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