subject: Which CRM Metrics Matter Most in Marketing Automation? [print this page]
In marketing automation, some important CRM metrics to track are Lead Conversion Rate, which shows how many leads turn into customers. Customer Lifetime Value tells you how much a customer will spend over time. Email Open and Click-Through Rates show how people are interacting with your emails. Marketing Automation in CRM helps you manage and track these actions easily. Lead Nurturing Metrics measure how well you're following up with leads. Return on Investment helps you see if your marketing efforts are making a profit.
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