subject: Online Marketing Research & Business Potential [print this page] Successful business owners know that in order to be profitable they must offer a product or service that is in demand, and that those searching for that product or service must be able to easily locate it. Today, being an easily accessible business means achieving first page ranking with the major search engines, Google, Bing, Yahoo and Ask. Determining the most effective method to accomplish this goal is based in online marketing research. This research can be time consuming but when done correctly will provide the SEO (Search Engine Optimization) professional with the data needed to develop a viable optimization plan.
When developing an online research plan, it is critical to consider each facet in the optimization process to ensure all of the proper data is gathered. Once an online business has developed a product or service that is in demand, the work of research must begin, starting with the design and development of a website.
Website Design
As an integral part of SEO, website design must have its foundation in solid marketing research. Determining targeted demographic and current trends in website design will assist a developer in creating a website that catches the eye of the primary viewer. A well designed website is one that is clean, captivating, and interactive enough to beat the 10 second test: a visitor will spend less than 10 seconds on a website before X'ing out or clicking through.
Content and Keywords
Only by first spending significant time and resources researching content concepts such as language, tone and keywords can an online business truly plan on being successful. Keyword and Content research are the cornerstones of all Internet Marketing including SEO. This further develops your understanding of target demographics, products and services and SEO trends. Keyword analysis and research are designed to develop a strong list of unique and highly relevant keywords as well as to "flesh out" content for both the website and article syndication.
Analytical Data
Analytical Software, such as Google Analytics, Google Webmaster Tools and Keyword Tools are critical to marketing research performed online. For existing websites there are countless things you need to know about your visitors, how they arrived, where did they engage or not engage, the path they took on the site, conversion data, abandonment data, etc. For new websites, you need to know ALL keywords / phrases, not the ones you think you know. Throughout the research phase and execution phase the Google Webmaster Tools are invaluable and should be close at hand. Google really tells you what you need to know to be successful. The only question is whether you can / will do these things. Everyone says they want to be on page 1, however, very few are actually willing to do the real work to actually achieve the desired results.
Online Marketing Research to determine a business potential is all about planning for success by understanding the length and breadth of the processes and strategy involved towards achieving your objectives. In almost all cases, you should seriously seek an Internet Marketing Company that can document a cohesive plan and can actually execute that plan supported by live results and existing clients that can support the plan's criteria.
Are you ready for online success? Do you need an online marketing research to determine the profitability and potential of a business plan. Contact us the initial phone consultation is free!
Online Marketing Research & Business Potential
By: Mel Joelle
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