subject: Home Business Ideas - Could Nich Marketing Be Your Way [print this page] The heart of the niche strategy is the keyword research. The home business ideas need related, long tail keywords, which are not so competed. The target is to promote the home business ideas with the search engine marketing using articles. This means, that it must be possible and realistic to climb high on the search engine result pages with the pages, which do not have so many backlinks.
1. What Is A Niche?
In this strategy a niche equals a keyword. If it sounds too modest, think that some keywords have thousands of searchers every day and even the small keywords have thousands in a month. The home business ideas can live with a low amount of traffic, if the web site has an ability to convert well and if each visitor leaves enough money.
In the niche marketing concept the niche must be big enough but not too big, because we use the search engine marketing. It must also be a related one, i.e. the traffic must be highly targeted. When we use the long tail keywords carefully, all these targets will be covered.
2. How To Pick The Keywords?
As already said the keywords have to be the long tail ones, highly targeted and they have to guarantee a chance to climb high on the search engines. So it is necessary to make a keyword research, i.e. to check how the other sites on the result page have built the rankings. Is it possible to reach the desired rankings? It is best to use some of the many tools for this.
3. How To Monetize?
If we succeed to build a traffic, which is highly related and will convert well, it means that the amount is quite modest. This sets a requirement, that what we sell must be highly priced. I suggest to use the AdSense ads. This means that the site template and the keyword selections must be done thinking the AdSense income.
4. How To Promote?
Our recommendation is the article marketing. Why? Because the articles bring a quick traffic from the directories plus help our site to rank well on the search engines They have long influence periods, which is important, because the question is about the niche site. If the niche site starts to sell exceptionally well, we can just add more keywords and articles.
5. How To Drop And To Select A New Niche.
The site content can require some testing, before the AdSense starts to work, i.e. the colour tests, the font tests etc. Also the site copy may need testing. Quite soon after some hundred visitors we can see, if the site starts to work. If it will not, we just drop it and will pick another niche for our testing. This is the method, how it is possible to build an army of niche sites. It is normal, that only a few will be successful.
by: Juhani Tontti
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