subject: Online Shopping In India- Smarter Shopping Experience [print this page] Did you know- currently India has 81 million Internet users and is ranked globally 4th in Internet usage! With such statistics, it seems the Internet revolution is in full swing in India. Today, we have increased use of credit cards in India, people here are extensively flocking on social networks, and moreover, practices of shopping in India have also changed. Just click and Buy, Online shopping is the new buzzword today. Let us understand what is online shopping and why this phenomenon has become so popular in India.
Online shopping refers to the process whereby consumers purchase products, goods or services over the Internet. Earlier, consumers in India had very conservative mindset in relation to online shopping and this means was neither preferred not was given much importance. With the increasing fear of losing money, people in India used to avoid Shopping on-line. But today with technological advancement and most secured service, scenario of shopping in India has changed.
People are now opting for shopping online rather than buying commodities from the shops or malls as Internet shopping has amazing advantages over the traditional ones. Online shopping is not only a convenient way to shop but it also offers a massive range of resources which means you can find out anything using the Internet. Small and big businesses can be found online, which makes choices almost limitless.
Today, online buyers can find out, wide and unlimited range of products such as bags, accessories, iPods, books, clothes, kitchen appliances, mobile phones, TVs, Audio systems, laptops, digital cameras easily on-line. People get more variety too as shops often have limited stock of different brands.
According to various market research reports and surveys, Online Shopping in India is evolving rapidly (30%each year) and has the potential to rise exponentially, as Internet is growing far and wide. The traditional Indian mindset in relation to online shopping is also changing with the modern culture and the ultra fast pace of life. The good news is - growth of online shopping doesn't stop with variety, and the various online shopping portals that offer discounted rates and even an honest return policy are on the rise.
by: Virendra Ahuja
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