subject: How Companies use Video as part of their business strategy: [print this page] In today's world any company large or small puts itself at a commercial disadvantage by not using video as an essential part of its ongoing development strategy.Cost and complexity up until now have limited the effective use of video to improve business functions. The integration of video combined with continuing improvements in video devices and network infrastructure, provides significant opportunities for innovation and saving throughout the corporate environment.
The Doovle platform,http://www.doovle.com provides companies with an excellent solution and we believe that our broadcast platform should become part and parcel of how companies can do business on a daily basis that both delivers significant productivity and cost benefits and at the same time is very eco friendly.Doovle'son linevideo platform and video search tools will give companies the advantage over their competitors .
PR This is becoming an essential part of Brand positioning; clever use of video can change the public and investors perception of your company. It also enables you to respond to your competitors or any criticism the company may be facing.
Marketing: Video enables to get over the brand message in a far more effective way. It gives your company its personality and enables you to communicate effectively. Simply put if you're not advertising with video, you're not advertising.
Training: A powerful inclusive medium which allows you to train your staff cost effectively.
Health and Safety: In today's demanding work environments the ability to access H&S Video content is vital for both new employees and ensuring existing employees are kept up to date.
Corporate communications: For communicating to investors, employees, press or clients there is no other better medium.
The Doovle Video platform will build brand loyalty, increase customer relations and retention, reduce advertising costs, qualify sales leads, improve investor relations and increase engagement rates. Whatever your business the Doovle video platform can and will impact the cost effectiveness of your company.
www.doovle.com for video encoding, video search, video storage and VOD .
How Companies use Video as part of their business strategy:
By: Steve Anderson
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