subject: Selling Arbonne – The Cold Hard Facts [print this page] Arbonne is an age old, established company currently doing business worldwide. They offer a wide range of botanically based personal care, nutritional, weight loss and aromatherapy products and pride themselves on their unwavering commitment to pure, safe and eco friendly formulas.
There is a massively increasing number of people devoted to natural wellness and environmental sustainability. Whether they are truly looking for the benefits of a natural product or are just following the popular trend, the fact is they are on the hunt for products that fit their criteria.
So on one side you have the huge consumer demand for safe, natural products and on the other you have you, the distributor, with the product. In today's world of busy, multitasking consumers, what is the most effective way for you to reach them? Years ago tapping into your warm market was the only way a distributor could reach these consumers.
Now the cold hard factis that relying on the relationships of friends and family to build your business has become the most ineffective and inefficient method you can use. Modern technology now allows the Arbonne distributor direct access to the hundreds of thousands of consumers already looking for natural products online every day.
With the proper marketing strategy you can become the hunted instead of the hunter; in other words people will be coming to you instead of you chasing them. That is the difference between selling and marketing instead of trying to create a need (selling) you actually find a need and provide a solution (marketing).
There is no need to sell in today's society when you have access to advanced marketing tools that allow you to leverage technology to reach your ideal customer. Determine your niche market (ideal customer) and use advanced technology to reach them, such as social media, blogs, forums, teleconferences, webinars and even video. A strong leader will incorporate these strategies and teach their downline to do the same, creating colossal businesses for everyone.
Selling Arbonne The Cold Hard Facts
By: Christina Gilman
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