subject: Franchising a Fitness Business [print this page] It is only fairly recently that gyms and fitness programs have started franchising to increase their reach and take advantage of their brand name. This has allowed fitness enthusiasts to partner with a well known name and, combined with their local knowledge and contacts, start up a successful business on their own.
However, before you can jump into the franchise market, you need to have a very good idea of what a franchise is. Most common business franchises are of the "business format franchise" type. What this means is that the franchiser will allow the franchisee to use his brand name and logo to promote his business, as well as provide other assistance like employee training, business planning etc. In return, the franchiser will have considerable control over the running of the business and will also charge a franchise fee.
It should be immediately obvious as to why you should take up a franchise. Not only does it help you take advantage of an established brand, something that can make a huge difference in today's competitive market, but it also means that you get specialized help and support, good training and can set up your new business in a structured, orderly manner. People also trust big franchises, and in the fitness industry, trust is crucial because your customers are essentially putting their well being in your hands.
If you want to franchise your business, you need to start thinking about who you want to associate with. You need to remember that you will be associated with that particular brand, so you need to think hard about what that brand represents. Do you want to be part of a chain that provides overall services, or do you want to go for something a little more niche? If you want to go for something a little more niche, you need to do extensive research on exactly how much demand that product or service has in your locality. Your own tastes and interests also need to be taken into account when you are deciding on a franchise to take up. If you have some specialized skills it is better to ally with a brand where those skills will be taken advantage of.
If you are thinking of taking up a fitness program franchise, check out www.kosama.com. Their revolutionary training regimen, involving plyometrics, kettlebells, kickboxing and yoga have helped hundreds of people on their way to a fitter and healthier lifestyle. Kosama is a well known name among fitness enthusiasts, and an ideal franchise partner for you.
Franchising a Fitness Business
By: Kory Pohlman
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