subject: The Era Of Online Brand Monitoring Solutions [print this page] Years back brand monitoring was radically different from what is being practiced today. Organizations would hire an external service that would share copies of articles and ads where your brand is mentioned in print, TV or radio. Client and user complaint calls were also instrumental in tracking an organizations reputation. Another important tool for brand monitoring is the suggestion box kept in various stores. However, most brand discussions are actually conversations that take place between employees near the water cooler or neighbors in their backyard grill, and our CEOs would never have the faintest idea about what these conversations are all about. However, today it is a different scenario.
These conversations today are all happening online. The reason is that people want their voices to be heard with internet being the medium. The process today is easy, quick and a huge forum. Now you have the advantage of your brand being mentioned in multiple places over the internet, with no clue as to what is happening. Ideas and conversations today spread fast with mediums like tweets, emails, chat rooms and blogs. Hence, the way any positive news would generate good will and word of mouth publicity, similarly a negative comment too can result into a disaster, damaging the companys reputation and image.
However, the good news is that you certainly have the scope to have a preview of all these conversations with the help of innovative brand monitoring tools over the internet. All you require is time and a strategic plan to implement a sound brand monitoring campaign.
There are organizations that spend an exorbitant amount to establish global brands. However, the internet can certain pose certain risks to a brands image. Service providers today offer online brand monitoring solution that result in the following benefits :-
* Mechanized monitoring of internet activity via intelligent search agents.
* Applying human and technology based evaluation to assure data integrity.
* Retrieving data to the individual and product listing level.
However, an organization or corporate cannot ever over-emphasize the requirement to deploy sound brand monitoring solutions in order to assure minimization of customer support and false warranty or guarantee claims.
by: Gladeyas
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