subject: Future Of Online Shopping For Grocers [print this page] Out of all the things that are sold online, grocery related commodities are the only category that relatively may not be receiving as much popularity. Against the top contenders that rule the world of online shopping such as gaming consoles, cameras, mobile phones, books, and CDs, grocery does not come even remotely close.
Although many shopping sites and online stores have come up with a separate category for grocers that lets them buy their daily bread and butter through the web. However, because it has a greater need for preservation as opposed to its counterparts, people prefer to purchase their groceries from supermarkets and mortar shops.
Not only does grocery require preservation while being in the stock, but transporting it requires breaking a sweat as well. Delivery trucks and shipment vehicles need to have the appropriate equipment, such as cold storage etc., that can employ effective preservation techniques and can keep the freshness level of the food up to its maximum till the destination.
Moreover, these food items, most of them which are perishable, need to be delivered at specific times, and on specific days. Therefore, if one truck is delivering products to multiple houses, chances are that the product to be delivered last may not be as fresh as expected by the customer.
To keep up with all the maintenance, these online grocery shopping companies will have to incur large sums of money. Furthermore, an online shop cannot store food items for long, if they are not sold, because of their relatively shorter shell life. Thus, these online shops will have to make a careful selection between which grocery products that will go on the shelf, and which ones will not.
Despite what the logistics have to say about grocery shopping being an unfavorable scheme to the online shopping market, are there people who still prefer buying their food products from the internet? Yes, of course - statistics have shown that internet grocery orders, which comprise of 5% of the overall internet purchases, is presumed to reach 21% by the end of 2014.
In spite of the conspicuous disadvantages encountered by online stores in regard to grocery shopping, experts believe that it is looking forward to a revolutionary future. If that is the case, then how well will online grocery shopping thrive against its biggest rivals? Perhaps, only time will spell out the answer to this lingering question.
by: Mohd Zaheer
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