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subject: Buying Books Online - The Virtual Book Store [print this page]


Buying Books Online - The Virtual Book Store

Shopping from the comfort of ones home has caught up in India as in the western countries. With most business houses going global, it has become easier to buy any product from anywhere in the world at the click of the mouse or touch on the screen. Technology has brought the shopping malls right on to ones desktop. The logistics involved of buying the products from the comfort of your home or office is next to nil. Consumers can find the products of interest by visiting the website of the retailers or online shopping portals through the search engines. Once they select the required product, the payment can either be made online through real-time or cash on delivery.

In India online shopping are experienced by the group of people who have had an exposure to the benefits of the Internet and these online stores. For developing countries like India and for the low-income households in developed countries, adoption of e-commerce in place of conventional shopping methods is limited due to affordability and lack of Internet access. Most of the online shopping in India is done for buying books or for buying services such as tickets for travel by rail or air, hotel bookings and vacation travel bookings. These being the safe options, as far as payment options are concerned.

For buying books online, the customer can browse through various web stores that offer online sales of books and periodicals. These online books generally have a large repository of books under every subject and hence provide the customer with a varied selection. A customer who is looking out for the book 2 States-The Story of My Marriage by Chetan Bhagat, can browse for the title through the search engine. This will help list all the online stores, which have this particular book, listed on its repository with the number of copies available for sale. Once located, the customer can than go through the preview pages or search for a review of the book through the options available under the Review 2 States The Story Of My Marriage.

The major benefit of the buying books online is that decision to purchase is dependent on the satisfaction level of the review and the preview pages. This not only saves the time and energy required to reach the bookstore and spend time browsing through various magazines and newspapers for a review of the book, but also helps in reading about the book at ease from ones comfort zone. Once the product is purchased, one can choose the delivery options of either downloading the books as an e-book, drop shipping by a third party vendor, in store-pickup or a door delivery. Credibility of the company, quality of services, netettiquetes, their expertise online books sales and design and development of the website go a long way in building a strong customer base.

by: brianwarren




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