subject: Television Set Consumption By Children In Europe Continues To Rise [print this page] With the growth of families through methods such as IVF or FIV fertilicacin the young viewers tend to demand content to take control of your preferences, take advantage of digital networks and continue eating the share of general channels. "
Kids TV Report is published twice a year and analyzes the consumption habits of younger viewers and programming strategies for children in the five major European markets: France, Germany, Spain, Italy and the UK.
Children's appetite for television is stronger than ever with Italian children aged 4 to 14 years once again as the biggest consumers of small screen on the continent (two hours and 46 minutes a day during the first half of 2011), which is two minutes more than the same period last year.
Spanish children between 4 and 12 are also very hooked on television two hours and 38 minutes a day, followed by French (4-14 years) with an average of two hours and nine minutes of viewing per day.
After that between 2009 and 2010 produced a remarkable increase, the UK children aged 4 to 15 years spend two hours and 24 minutes watching their favorite shows on television, which means you spend 10 minutes a day more than 2009.
Children are duped by their favorite characters and their stories on the small screen, but the way we consume television has changed dramatically due to the digital revolution and the rise of new technologies, with the best of the consumption of children leaving Freeview on DTT.
In the UK, channels CBBC and CBeebies children are continuously strengthening its offer with more children aged 4 to 15 channels tuned, despite the many children's channels available.
In France, the only country without a public DTT channel devoted entirely to children, Gulli free platform shows a positive growth trend and has increased its share by 0.6% compared to the first half of 2010, to December 1 , 1% share among children aged between 4 and 14. As for the cable and satellite, Disney Channel has nearly doubled its share to reach 4.6% in the country.
The service of +1 (which lets you see the same programming one hour later) has been well received in all European countries. Thus, Nickelodeon and Disney Channel, for example, in the UK have increased by at least 50% of its audience with him, another sign that children are becoming more active in choosing content.
Entertainment and animation in the top 15 programs
The large sizes are still the great pull of the audience, and this semester you can see several differences between northern and southern Europe. In the UK and Germany detected an increase in consumption of entertainment and factuals, combined with preschoolers who prefer animation. Meanwhile, in France, Italy and Spain wins the animation for all ages and from different sources (U.S., Japan or local).
In the UK the contest 'Splatalot!' Triumphs on CBBC on top of a ranking cornered by factual and entertainment programs for children aged 4 to 15 years. German children are increasingly seeing specific entertainment for them, KiKa realities in the channel as "Dein Song", although preschool children prefer national animation "Lauras Stern".
However, in France, the animation is still the queen of children's programming. Japanese animation has a great influence with 'Beyblade Metal Fusion' of TF1 at the top of the ranking. The French producers have caught on the fly and style trend has been noticeable anime in other formats very visible as "Galactik Football" (Gulli), 'Wakfu' (France 3) and 'Rekkit the Rabbit "(TF1).
Enthusiasm for the anime has also come to Spain and Italy, with 'Gormiti' and 'Pokemon' triumph in our country along with "The Penguins of Madagascar 'and' Sponge Bob '(Clan TVE), and' Detective Conan ',' The Simpsons' and 'Futurama' in Italia 1.
by: Vera Jorres
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