subject: Online Home Business: How Your "most Wanted Response" Will Boost Your Profits [print this page] If you don't know your MWR then neither does your customer and that will cost you money. Let's put that right. What is Your MWR?
The MWR stands for the "most wanted response". The most wanted response is the one thing that you would most like your website visitor to do. In order to get them to do this, you clearly have to know what that is but it is sad to realise that many website authors don't really give it enough, if any, thought. Even if they do, give it some thought they may not go on to design their website in a way that makes it most likely their visitors will perform the most wanted response. Instead, the author may be more interested in making their site look snazzy. These things may end up just distracting the visitor from taking the preferred action or it may even confuse them to such an extent that they leave the website altogether. If your main aim is to capture an email address, ensure that you have a good opt in box in a good position and it is fully tested and functional. If your main aim is to sell a particular product, ensure that it features prominently and that it is clear where the customer has to click in order to actually make a purchase.
Be Direct and To The Point.
Don't make your customers look too hard or they will leave. Always feature your preferred click button prominently and give clear instructions to them that you want them to click on it. Never make your customer guess because they will get confused or distracted and a confused customer never buys. It is not impolite to be firm and direct and you will lose sales if you can not muster it within yourself to be so in your copywriting.
Consider Your Most Wanted Response Early.
Give some thought to your most wanted response when you are constructing your entire website too. Do not just set out to create a website just because you want to tell the world all about a hundred and one ways to darn socks or whatever your particular niche is. At the end of the day you want to make money so you need to consider how you are going to monetize the website through its structure and content.
Have A Purpose To Your Pages.
Every webpage you create must be for a purpose. You might be creating a webpage purely to provide good content. This is to be commended and the provision of some great, non-time limited content will impress and please your reader. It will inspire them to read on and consider buying your products or joining your email list as you continue to build authority and trust during their experience on your site. Even if they do not perform your MVR on the first visit, you may have sufficiently impressed them to ensure that they return at a later date to consume more of your good content so you get another chance to convert them into a paying customer.
However, not all web pages need to be created for the primary purpose of providing great content. It would be great if they all could but in the real world that just isn't going to happen because it is bad business. When the visitor consumes your great content on one page they should expect to be presented with an offer on another. It is a simple trade off. They are rewarding you for providing them with great content by viewing marketing material for whatever it is that you happen to be promoting. Of course, your website shouldn't be a useless hulk full of affiliate links and banner ads. Such sites provide the user with a poor experience and few users will click through your cornucopia of dazzling and bewildering links before leaving within ten seconds. However, do not be ashamed to be promoting a product that you believe in. Make it relevant to the content of your website and the needs of your target demographic and your visitors will thank you rather than despise you. In fact, they may even return to buy more of your recommended products and services.
In this article you have learned why it is so important to define your "most wanted response" and how to create your entire website around it.
by: Brad Tomkins
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